How messenger automation increased the number of trial lessons by 40% and freed administrators from routine work
Try the BotA private vocal school with a high workload for administrators
2 branches
in different areas of the city
24 teachers
work with students
4 administrators
at the front desk and in messengers
Typical troubles of a high-volume online business
5–10 new enquiries every day via WhatsApp, VK, and Telegram
In the evenings and on weekends, enquiries could sit for hours without a reply
Online booking and repetitive questions about pricing, schedule, and lesson formats
Admins spent time on simple questions instead of supporting people in the studio
End-to-end AI automation for customer communication
We connected an AI admin in WhatsApp, VK, and Telegram and tuned a natural communication style: short messages, simple questions, no "robot talk". The bot clarifies the client's goal, preferred style, experience level, lesson format, and a convenient time for a lesson
The bot shows the nearest available time slots from the school schedule, confirms the booking, and passes data to amoCRM and the teachers' schedules. Administrators focus on in-studio clients and complex cases instead of handling every first enquiry manually
Automatic reminders are sent in the same messenger one day and one hour before the lesson. If a student can't attend, the bot offers options and reschedules the booking
A measurable impact from implementing the AI admin
of online conversations are handled without an administrator
to the first response (instead of "when an admin becomes available")
increase in trial lessons — enquiries are no longer lost
higher occupancy of evening and weekend time slots
fully switched to in-studio work and offline operations
payback through savings on salaries and prevented lead loss