Laguna - deals under $1,500 on properties priced from $500,000
Premium Laguna properties on Phuket, advertised for several agencies at once. The core move: train the advertising on closed deals rather than on inquiries, which lifted conversion to sale several times over. More than 50 deals in ten months on an $80,000 budget.
This is a case about the asset itself - premium Laguna villas and apartments priced from $500,000, sold by a number of Phuket agencies. The difficulty with properties at this level is that inquiries can be plentiful while deals stay at zero: at a premium ticket, algorithms trained on leads deliver the curious, and that traffic never reaches a purchase. For the advertising to pay back it has to be optimized on the thing that brings money in - closed transactions.
We ran Meta Ads across four language groups: English, Russian, Polish and Arabic. The decisive piece was feeding real deal data back into the ad algorithms, so the advertising learned from people who reached a purchase. For the properties we produced cinematic creative - professional shoots with drones, actors and written scripts. In parallel we trained the sales teams from the ground up.
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan.
The asset and the market
Laguna is a premium destination on Phuket with properties priced from $500,000. The buyer base is multilingual - Europe, the CIS, the Middle East. We run the advertising for these properties on behalf of several agencies, which means we see the statistics for the asset more broadly than any single agency does: which audiences, offers and creatives actually carry through to a transaction.
How the system works
Training the advertising on deals. We built the transfer of closed-deal data into Meta’s algorithms. Campaigns optimize toward buyers, and conversion to sale rose several times over.
Four language groups. English, Russian, Polish and Arabic audiences, each with its own campaigns. Premium demand on Phuket is wider than the standard English-plus-Russian pairing, and the Arabic segment added a further volume of buyers.
Cinematic creative. Professional shoots with drones and actors, several people in frame, written scripts. A premium property needs production at the level of the product itself - a $500,000 ticket does not sell on static banners.
Sales teams built from scratch. We fully trained the sales teams and structured how they work with clients, from first contact through to supporting the transaction.
Ten months on the distance
The start was September 2025: first language groups launched, creatives shot, deal data wired into the algorithms. From autumn 2025 through spring 2026 the system scaled - all four language groups connected, creative rotated continuously, the agencies’ sales teams trained, and the advertising steadily learning on closed deals while conversion to sale climbed. The system now runs stably at an average of five or more deals a month, with cost per deal held below $1,500.
The numbers over ten months
- $80,000 in budget deployed
- More than 50 deals closed
- Under $1,500 cost per deal
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached.
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical