Advertising for property developers and agencies, counted in qualified leads and deals
Real estate is the largest part of our portfolio. We run Meta Ads and Google Ads for developers and agencies selling property in Thailand, Dubai, Georgia and other international markets, feed deal data from the CRM back into the ad algorithms and fix the sales handling when that is where leads get lost
Developers, agencies and premium assets
A developer on Phuket, an agency in Dubai and a developer in Tbilisi sell to different buyers at different tickets, in different languages. What they share is that a qualified lead matters far more than lead volume. We work with three types of clients
Property developers
Pre-sales and launches of a project, usually with an in-house sales team. Andaman City on Phuket: 5 deals on a $24,200 budget after around 15 previous agencies. Domex Group in Georgia hired five traffic teams for its first launch and kept one, us, at $30 per qualified lead
Real estate agencies and brokers
A portfolio of properties from many developers needs traffic split by property type, ticket and language. IBG Property: 1,721 qualified leads at $34 over nine months. Good Karma Investment: 6 deals in three months on a $3,800 budget
Premium assets
Villas and apartments at tickets of $450K and above, where the decision takes months. Laguna: more than 50 deals in ten months at under $1,500 per deal. Premium Villas Phuket: $3.2M of pipeline in four months
Selling to foreign buyers
Property sold across borders, where the buyer's fear is the payment or the legal side. Dubai Real Estate: 12 deals at a $450K average ticket once the payment question moved into the headline
What makes real estate advertising different
- High ticket, long cycle. A buyer decides over weeks or months and often views many properties first: on Premium Villas Phuket the cycle ran three to six months. The lead has to be held with retargeting, content and a working CRM for all of that time
- Several decision makers. A partner, a lawyer or a co-investor usually takes part. The sales team works with all of them, and the advertising has to answer their questions too
- Legal structure of the purchase. Leasehold and freehold rules for foreigners in Thailand, payment routes for buyers from different countries, instalment plans in Georgia. A message that ignores them brings leads that drop out on the first call
- Qualification over volume. A developer needs buyers with a budget, a timeframe and a way to pay. We agree that definition before launch and train the campaigns on it through offline conversions from the CRM
Channels for international property markets
Meta Ads
The main channel in every English real estate case on this site. Separate campaigns and offers per language group, look-alikes built from actual buyers, offline conversions from the CRM
Google Ads
Search demand from buyers who are already looking for property in a given market. On Premium Villas Phuket it ran alongside Meta Ads
Telegram
A channel of your own for long decision cycles. IBG Property gathered 16,370 subscribers at $1.10 each
Creative production
Drone footage, interiors and scripted video at the property. On Laguna the shoots used drones, actors and written scripts
For buyers in Russia we also run Yandex Direct and VK Ads; those channels are covered on the Russian version of this page
Where real estate leads actually get lost
In several of our cases the traffic was never the bottleneck. A lead that waits a day for a reply, gets no follow-up or sits in a spreadsheet is lost before the advertising can pay back, so this work is part of the engagement
CRM and offline conversions
Every lead gets a clear status, and qualification and deal events go back into the ad account. On Good Karma Investment we implemented Kommo CRM from scratch
The sales team
First-response targets, follow-up cadence, written processes. On Andaman City the client hired a second manager at our recommendation; on Good Karma the team grew from two managers to four
Real estate case studies
Every figure comes from the published case study. Open a card for the full breakdown
- $76K total budget
- 1,721 qualified leads
- $34 cost per qualified lead
- 16,370 Telegram subscribers
- 50+ deals over the period
- under $1,500 cost per deal
- from $500K property price
- 4 language groups
- 234 leads
- $78 cost per lead
- 12 deals closed
- $450K average ticket
- 1,287 inquiries since the start
- 126 qualified leads, March - June (19%)
- 5 deals
- $24,200 ad budget since the start
- $30 per qualified lead
- 5 → 1 teams kept after the test
- 2 language groups
- $200,000 average property price
- $3,800 ad budget
- 382 leads
- 152 qualified leads
- 6 deals
- 89 qualified leads
- 4+3 deals closed + in final stage
- $450K average ticket
- $3.2M pipeline
- $3,600 ad budget
- 175 qualified leads
- $20 per qualified lead
- 45% inquiries qualified
- $3,584 ad budget
- 449 inquiries
- $8 cost per lead
- 12 deals
- $200→$50 cost per qualified lead
- $16,000 ad budget spent
- 681 leads
- 2 deals in 2 weeks
- 7+ deals a month
- 8 months in a row
- $100,000 ad budget spent
- 60+ deals over the period
Property markets we work in
Budget and pricing
Minimum ad budget: $2,000 a month for Southeast Asia and Dubai
Below that the algorithms do not collect enough data to optimize on qualified leads. Dubai and premium Phuket projects need a higher start
Our fee
From $900 a month; the exact figure is fixed after the media plan, once markets, language groups, landing pages and creative volume are clear. KPIs are written into the contract, and if we miss them we keep working at no charge until we hit them
Questions from developers and agencies
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionDo you work with developers or real estate agencies?
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What counts as a qualified real estate lead?
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Related pages
Let us look at your property project
A free call with our real estate lead. We review your project or portfolio and your current advertising, model the economics against your ticket and show the closest cases from your market and price segment
- Cases from your market and price segment
- Unit economics against your average ticket
- A three-month media plan with a deal forecast