Batumi developer - 330 qualified leads at $27 and 14 deals in 3 months
A 240-unit seaside building with apartments from $45K, sold only through agents. A 0% installment plan for the construction period and the manager on site on camera: 330 qualified leads at $27 and 14 deals in 3 months
The developer is building a 240-unit seaside building in Batumi: studios and 1-2 bedroom apartments from $45K, handover in a year and a half. Sales went through agents at a 5-7% commission, with no buyer flow of its own
We tested six offers and kept two: a 0% installment plan for the construction period and rental income through a management company. We shot videos with the manager on the construction site and sent qualified leads from the CRM back to Meta
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
A developer with a 240-unit seaside building in Batumi: studios and 1-2 bedroom apartments from $45K, handover in a year and a half. The client’s name is under NDA
Task
Sales went through agents at a 5-7% commission, with no buyer flow of its own
What we did
| Period | What we did | Spend | Leads | Cost per lead | Qualified | Deals |
|---|---|---|---|---|---|---|
| Weeks 1-2 | Tested 6 offers: 0% installments, rental income, sea view, price from $45K, residence permit, completion stage | $900 | 110 | $8.18 | 22 | 0 |
| Weeks 3-4 | The two strongest offers on video with the manager on site, a 3-question quiz | $1,100 | 175 | $6.29 | 40 | 1 |
| Month 2 | Optimization for qualified leads: CRM statuses sent to Meta, rejected leads excluded | $3,000 | 520 | $5.77 | 126 | 5 |
| Month 3 | Scaling, a monthly «construction this month» video | $4,000 | 575 | $6.96 | 142 | 8 |
| Total | $9,000 | 1,380 | $6.52 | 330 | 14 |
Result
- 330 qualified leads at $27
- 14 deals in 3 months
- Buyer acquisition cost $643 against an agent commission of $2,500-3,500 per apartment
What worked
Installments for the construction period in the headline. The buyer sees right away that they can pay in parts until handover
The manager on site on camera. You can see the building going up and who you will be buying from
Qualified leads from the CRM back to Meta. The algorithm looks for people like the qualified leads, not like everyone who left a phone number
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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