Lead generation for developers, agencies and clinics: qualified leads in your CRM
WEBNOSTRA PERFORMANCE brings buyers and patients through paid advertising and answers for the cost per qualified lead written into the contract. Reports in qualified leads and deals from your CRM; ad accounts and the contact base stay with you. Thailand, Dubai, Georgia, Bali, Cyprus, clinics and medical travel
Lead, qualified lead, deal: what we agree on before launch
A contact on its own is worth little to a developer or a clinic. What matters is how many contacts become buyers or patients and what one buyer costs. So we count three units and agree on them before launch. The KPI goes on the qualified lead: it can be checked in the CRM in the first month, while a deal at a premium ticket takes weeks to close
| Unit | What it is | How we use it |
|---|---|---|
| Lead | Any contact: form, message, call | Counted, but no KPI on it |
| Qualified lead | A contact that meets the criteria: budget, timing, country, language, real intent | KPI on cost per qualified lead written into the contract |
| Deal | A payment, contract or treatment booked in your CRM | Passed back to the ad platforms so the algorithms look for similar buyers |
Example: at NextPoint Condominium on Phuket the form appeared only after a quiz on budget and timing, and Meta Ads optimized toward qualified leads. 45% of inquiries qualified, at $20 per qualified lead
Payment models and the KPI in the contract
Lead generation agencies sell on one of four models. The model decides what the contractor fights for: lead volume or buyers
| Model | How it works | Risk for you |
|---|---|---|
| Pay per lead | A fixed price for each inquiry | Volume pays the contractor, lead quality drops, and your sales team absorbs the rejects |
| Percentage of ad spend | The fee grows with spend | The contractor earns more by spending more, not by spending better |
| Share of sales | A cut of revenue from the CRM | Attribution disputes, full access to sales data, long settlement periods |
| Fee plus KPI | A fee for the work and a KPI on cost per qualified lead in the contract | Needs a clear definition of a qualified lead before launch |
We work on fee plus KPI: our fee starts at $750 a month, and you pay the ad budget directly to the platforms. The KPI for cost per qualified lead is agreed before launch and written into the contract. If we miss it, we keep working at no charge until we hit it. If the diagnostics show the numbers cannot work, we say so before the contract
Cost per lead and qualified lead in our cases
Ranges from published English case studies, not market averages. "calc." means the budget, or leads times cost per lead, divided by the number of deals in the same case. Period and details are in each case; the first column links to the market page
| Vertical and market | Cost per lead | Qualified lead, booking, deal | Cases |
|---|---|---|---|
| Real estate: Thailand, Phuket | $8 (condo developer) | qualified lead $20 (NextPoint), $50 after relaunch (Sea Inside); deal under $1,500 (Laguna) | Phuket Developer: 12 deals; The Title: 7+ deals a month, 8 months in a row; Laguna: 50+ deals |
| Real estate: Dubai | $78 | deal ≈$1,521 (calc.) at a $450K average ticket | Dubai Real Estate: 12 deals with Russian-speaking investors |
| Real estate: Georgia | - | qualified lead $30 | Domex Group: $30 per qualified lead, two language groups |
| Clinics and medical travel | - | qualified lead $20 (Mexico, patients from the US and Canada); booking $11-27; closed case or contract ≈$537-944 (calc.) | Euro Dental: 45% of leads qualified; Prague: 9 all-on contracts in 28 days; Dubai orthodontics: 41 cases closed |
| Tourism: Phuket | $4.19 | 35% of leads qualified (Zapiski ob Azii) | excursions: lead at $4.19; Zapiski ob Azii: 11,400 leads in a year |
More detail: how much a real estate lead costs, how much a clinic lead costs, Phuket developer lead cost, cost of a buyer for a Dubai developer
Channels: where the buyers are
We pick the channel by the buyer's country and language, not by habit. Each channel has its own minimum budget: below it the algorithms do not collect enough data to learn on qualified leads
| Channel | When it fits | Minimum budget | Example |
|---|---|---|---|
| Meta Ads | International buyers, several language groups, real estate, tourism, clinics | $3,000 a month | The Title: 7+ deals a month |
| Google Ads | Search demand abroad: Dubai, Europe, medical travel, expat services | $2,500 a month | Prague clinic with Meta: 9 contracts in 28 days |
| Telegram Ads | An extra channel for Russian-speaking audiences in the Gulf, Southeast Asia and Europe | Alongside a main channel | dental clinic in Minsk: booking at $4.4 |
| Yandex Direct and VK Ads | Only for buyers inside Russia and the CIS | Quoted in the media plan | details in Russian |
Creative, landing pages and quizzes are made inside the team. Leads are tied to campaigns and deals to leads through end-to-end analytics
How we filter out junk leads
A cheap lead that never picks up the phone costs more than an expensive one that buys. We hold quality at five levels, from the ad to the sales desk
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A quiz before the form
Questions on budget, timing and intent come before the phone field. The algorithm learns from people who completed the quiz, not from any click. That is how we ran NextPoint: 45% of inquiries qualified
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Qualified lead criteria before launch
Budget, timing, country, language and what counts as a reject go into the media plan. At Sea Inside a new offer for Russian speakers and an English-language audience took the cost per qualified lead from $200 to $50
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Deals from the CRM back to the ad platforms
Funnel stages go to Meta and Google as offline conversions. On Laguna properties, training the ads on closed deals brought 50+ deals at under $1,500 per deal
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Rejected leads excluded
Rejects from the CRM are exported on a schedule and excluded from targeting, as in the Andaman City case: 1,287 inquiries, 5 deals and ≈$1.44M in sales on a $24,200 budget since the start
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Lead handling checked
Response speed, the first-touch script, reasons for rejects. We set up the CRM and train the sales desk when leads get lost after the form: sales support, details in Russian
Timeline: when the first leads come
| Stage | When | What happens |
|---|---|---|
| Diagnostics | Before the contract | Audit of ad accounts, landing page and funnel; cost per qualified lead forecast from cases in your vertical |
| Preparation | Week 1 | Media plan with KPIs, offer, quiz or landing page, creative, CRM events wired to the ad platforms |
| Launch | 48 hours after media plan approval | First impressions; first inquiries usually on day 4-5 |
| Learning | Weeks 2-4 | Algorithms learn on qualified leads, first lead quality review with your sales team |
| Scaling | Month 2 onward | Budget grows without the cost per qualified lead growing; new channels and markets based on results |
Pricing and what is included
Our fee: from $750 a month
Fixed in the media plan once markets, channels, language groups, landing pages and creative volume are clear. It covers the media plan, campaign setup and management, pixel and Conversions API, quiz or lead form, creative batches, deals passed back from the CRM and a weekly report: spend, leads, qualified leads, deals. International clients are invoiced in USD or EUR. Details on the pricing page
Ad budget: from $2,000 a month for Southeast Asia and Dubai
Below that the algorithms do not collect enough data to optimize on qualified leads. Dubai and premium Phuket projects need a higher start. Clinics start at $2,000 a month for clinics outside Russia. The budget is paid directly to Meta or Google
Questions about lead generation
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionWhat does a lead generation agency actually deliver?
What is the difference between a lead and a qualified lead?
Do you sell leads at a fixed price per lead?
What happens if the KPI is not met?
How much does lead generation cost?
When will the first leads come in?
Do you handle leads in several languages?
Who owns the ad accounts, the leads and the contact base?
Related pages
We will model the cost of a qualified lead for your project
A free diagnostic call: audit of your ad accounts and funnel, a cost per qualified lead forecast from cases in your vertical, and a 3-month media plan with KPIs for the contract
- Audit of your ad accounts and funnel
- Cost per qualified lead forecast
- Media plan with KPIs for the contract