Clinics · Cost per lead

How much does a clinic lead cost? Numbers from our cases

Cost per inquiry, per booked appointment and per deal for every clinic case where we publish them: dentistry, implants, orthodontics and medical travel. Each row links to the case

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$2-18.6

per inquiry (median $5.2)

$4.4-57

per booking (median $8.3)

clinic cases in 6 countries

Quick answer

Clinic lead cost: the short answer

Across 8 clinic cases of WEBNOSTRA PERFORMANCE (data as of 6 October 2026): an inquiry cost $2 to $18.6 (median $5.2 across 7 cases) and a booked appointment $4.4 to $57 (median $8.3 across 6 cases). In mass-market dentistry (therapy, children's dentistry, a new clinic) an inquiry cost $2-2.5 and a booking $4.4-5.7. In expensive treatment and medical travel (implants, all-on, orthodontics) an inquiry cost $5.2-18.6, a booking $11-57 and a deal $261-944. These are our projects, not market averages

Inquiry, all cases in USD: $2-18.6, median $5.2 (7 cases)
Booked appointment: $4.4-57, median $8.3 (6 cases)
Mass-market dentistry: inquiry $2-2.5, booking $4.4-5.7 (3 cases)
Implants, all-on, orthodontics, medical travel: inquiry $5.2-18.6, booking $11-57
Deal in expensive treatment: $261-944 (3 cases)

Definitions

Inquiry, booking, deal

Inquiry - any request: form, call, message. Booking - an inquiry the administrator booked for an appointment. Deal - started or paid treatment, a signed contract. Numbers are taken from the case studies as published; «no data» means the case does not disclose the metric. An asterisk (*) marks a value calculated from the case data: budget divided by count, or bookings restored from inquiries and the published booking rate

Cases

8 clinic cases

Case	Segment, channels, period	Budget	Inquiries	Per inquiry	Bookings	Per booking	Deals	Per deal
General dentistry, Minsk	therapy and prosthetics, Yandex Direct and Telegram Ads, 3 months	$4,200	2,100	$2	≈945* (45%)	$4.4	no data	no data
Children's dentistry, St Petersburg case study in Russian	network of 2 clinics, VK Ads and Yandex Direct, 4 months	$3,800	1,520	$2.5*	≈775* (51%)	$4.9	no data	no data
New clinic launch, Astana	full-service clinic, Google Ads and Meta Ads, 3 months	$6,500	2,800	$2.3*	1,150	$5.7*	312 of different sizes	$20.8*
Clinic network, Almaty	4 branches, implants, Meta Ads and Google Ads, 6 months	$48,000	9,200	$5.2*	≈4,324* (47%)	$11	184 implant deals	$261*
Premium implants, Prague	all-on-4 and all-on-6, Meta Ads and Google Ads, 28 days	$8,500	1,420	$6*	no data	$27	9 contracts	$944*
Orthodontics, Dubai	veneers and aligners, Meta Ads, 5 months	$22,000	1,180	$18.6*	387	$57*	41	$537*
Euro Dental, Los Cabos	medical travel from the US and Canada, Meta Ads, from May 2026	$1,800	192	$9.4*	no data (87 qualified leads at $20)	no data	no data	no data
Implant clinic, St Petersburg case study in Russian	Yandex Direct, Nov 2023 - Feb 2024	306,000 RUB*	180	1,700 RUB	no data	no data	22% of inquiries to treatment	≈7,700 RUB*

What drives the cost

What the cases show

Service and ticket. A therapy booking in Minsk (ticket $80-250) cost $4.4; an all-on booking in Prague (ticket $7,200) cost $27
An offer matched to the reason for coming. In Minsk the main offer was an appointment within 2-3 days: people go private to avoid waiting
Qualification in the form. In Prague three questions in the form (jaw condition, budget, timing) filtered out 30-40% of non-target traffic before the administrator's call
Routing to the right branch. In Almaty the booking rate halved when patients were booked far from home; after district-level targeting it rose to 47%
What the algorithm learns on. In Almaty bookings and actual visits were sent back to the ad platforms, so the algorithms looked for people who reach the chair

Medians use only rows where the metric exists, in US dollars; the St Petersburg implant clinic in roubles is not included. We do not recalculate revenue or payback: that needs the clinic's payments and costs, which the cases do not publish

FAQ

Questions about clinic lead cost

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question

How much does a dental clinic lead cost?

In our cases an inquiry to a dental clinic cost from $2 (general dentistry in Minsk) to $18.6 (orthodontics in Dubai, calculated from the case data), with a median of $5.2 across seven cases. These are our projects, not market averages

How much does a booked appointment cost?

Across six cases where the cost per booking is known, it ranged from $4.4 (Minsk) to $57 (Dubai, calculated), median $8.3. In mass-market dentistry a booking cost $4.4-5.7, in implants and orthodontics $11-57

How much does a patient lead cost in medical travel?

In the Euro Dental case (a dental clinic in Los Cabos, patients from the US and Canada) a lead cost about $9.4 (calculated) and a qualified lead $20 at an average treatment ticket from $4,000. In Prague, where a noticeable share of patients come from abroad, a consultation booking cost $27

Why is the cost per inquiry not the cost per patient?

Many inquiries come from people comparing prices. In our cases 33-51% of inquiries became bookings, and far fewer reached a contract: in Prague 1,420 inquiries gave 9 all-on contracts, so at about $6 per inquiry a contract cost about $944. Compare agencies by cost per booking and per patient

Are these market averages?

No. These are eight of our clinic cases in six countries, with three to four projects per segment. They show the order of costs when campaigns optimize on bookings and patients; a forecast for a specific clinic is calculated separately

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