Premium clinic in Prague - 660% ROI in 28 days
A $7,200 average case value and 660% ROI. The advertising paid for itself within 28 days.
Premium dentistry in the centre of Europe, with a $7,200 average value for an all-on-4 or all-on-6 case. Patients take a long time to decide - they compare clinics in the Czech Republic, Hungary and Turkey and fly out for consultations. The task was to bring the clinic into profit on its advertising budget in a short window.
We ran Meta Ads against the Russian-speaking audience in the Czech Republic and CIS medical travellers, plus Google Ads on transactional queries in Czech and English. The creative led on specifics: price, timeline, guarantee, and the all-on-4 protocol completed in a single visit. Campaigns optimized toward qualified leads through a form that filtered out non-targets. Only a signed all-on contract counted as a sale.
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan.
The brief
Premium dentistry in central Prague, specialising in all-on-4 and all-on-6 implant protocols at a $7,200 average value for a full jaw rehabilitation. A significant share of the flow is medical travel from the CIS and Germany. Patients in this segment deliberate at length: they compare clinics in the Czech Republic, Hungary and Turkey and fly out for consultations. We had 28 days to bring the advertising into profit.
The funnel in numbers
1,420 inquiries. Meta Ads gathered the Russian-speaking audience inside the Czech Republic plus patients considering treatment abroad. Google Ads captured hot transactional intent - all-on-4 Prague price, implants abroad - alongside English and Czech keywords for the local audience. The creative carried nothing but specifics: price, timeline, guarantee, protocol completed in one visit.
$27 per booked consultation. The form on the site asked three qualifying questions: condition of the jaw, budget, timeline. That filtered out 30-40% of non-target traffic before it reached a person. The clinic’s front desk received only warm leads and made the first call within an hour.
9 all-on contracts. Only a signed contract counted as a sale, with no intermediate stages. At $7,200 that is roughly $64,800 in revenue against $8,500 of budget - a 660% ROI.
On the long decision cycle
The received wisdom is that a long decision cycle in premium healthcare drags payback out with it. These 28 days showed the opposite: with hard qualification at the entry point and a fast handover to sales, the very first $7K case covers the monthly budget and everything after it is profit. Here the ad budget was recovered inside the first week, and by the end of the month the clinic was substantially in profit. The campaigns continue and their budgets are growing.
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached.
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical