VK Ads management for Russian-speaking audiences
VK can be a relevant acquisition channel when the intended customers use the platform. We plan the audience, product package and first conversion together, then connect inquiries to the sales team’s qualification process
A channel-specific proposition
A campaign should reflect the audience reached in VK. The vending mini-franchise case changed the entry package after the original offer underperformed. The language-school campaign used different learning goals. A direct copy of another channel’s offer can miss these differences
Native forms and clear handover
Lead forms can remove an extra website step, but the useful result depends on what happens next. We agree the fields, CRM handover, reply process and qualification before launch. A submitted form is counted as an inquiry, not automatically a qualified lead or a sale
Creative and reporting by segment
Variants address the audience’s specific task and objections. Reports separate acquisition cost, qualification and purchase or appointment outcomes. VK is evaluated against the client’s actual buyer economics, with other channels added when they have a distinct role
Cases with their original results
Language school
Russia and CIS · September 2023 - March 2024
19.5%of trial lessons converted to a course purchaseGoal-specific trial lessons brought 456 course purchases from 2,340 trials at 287₽ each. The recorded trial-to-purchase conversion was 19.5%
Read the case →Phone Parts
Moscow, Russia · 2023
1,537inquiries across two channelsYandex Direct generated 903 urgent-purchase inquiries at 394₽, while VK Ads generated 634 repair-business inquiries at 520₽
Read the case →Tropicano
Belgorod, Russia · September 2023 - April 2024
660%ROAS: 2.84M₽ revenue against 430K₽ ad spendVK Ads generated 2,093 inquiries at 205₽. Revenue of 2.84M₽ against a 430K₽ advertising budget gives approximately 660% ROAS
Read the case →Algoritmika
Belarus, Kazakhstan · April 2025 - ongoing
$3.17average cost per leadA coding school for children aged 7-10. 4,345 leads at $3.17 through a quiz and a trial lesson
Read the case →Vending-machine franchise
Russia · February - October 2024
420%ROI reported by client for the VK mini-franchiseAn entry-level vending package generated 112 inquiries at 693₽, with 7% purchase conversion. The client reported 420% ROI without disclosing its calculation basis
Read the case →Questions and answers
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