Guides grounded in the work
Compare acquisition stages, find where the funnel loses customers and review the cases behind the numbers
Property marketing: Dubai, Georgia and beyond
Real estate · Georgia
Property marketing in Batumi: a launch plan for developers
Plan buyer languages, property offers, channel tests and sales qualification using evidence from Georgia projects
Read the guide →Real estate · Sales operations
Where developers lose leads between the ad and the viewing
A practical audit of routing, first contact, qualification, viewing attendance and CRM feedback for property developers
Read the guide →Real estate · Lead generation
Meta or Google for property marketing in Georgia: how to plan a test
A decision framework for developers and agencies in Batumi and Tbilisi, with clearly separated case evidence
Read the guide →Real estate · Lead generation
Qualified property leads in Dubai: a CRM checklist for developers
How to agree on lead quality, handle unknown answers and compare campaigns using sales feedback
Read the guide →Real estate · SEO
SEO for a real estate agency website: pages that help buyers decide
Build useful property and area pages, maintain inventory and connect organic enquiries with sales outcomes
Read the guide →Real estate · Lead generation
How real estate agents turn content and ads into buyer conversations
Connect broker content, paid campaigns, existing contacts and CRM ownership to a measurable property sales process
Read the guide →Real estate · Lead generation
Russian-speaking buyers in Dubai: how to address payment questions in marketing
A Dubai Real Estate funnel case: collect buyer objections and agree on sales answers before launching a property campaign
Read the guide →Real estate
Phuket or Pattaya: a developer’s advertising plan needs local evidence
What our Phuket property cases can establish, what they cannot tell you about Pattaya, and how to scope a test around the project and sales team
Read the guide →Sales operations and agency selection
Agency selection · Analytics
How to choose a performance marketing agency
Compare relevant evidence, account ownership, measurement, fees and the working process before selecting an agency
Read the guide →Sales operations · CRM
Lead response workflow: ownership, first contact and follow-up
Set a measurable response process across working hours, languages and contact channels without confusing attempts with conversations
Read the guide →Sales operations · Analytics
Leads but no sales: how to find where the funnel breaks
Separate traffic quality, contact, qualification, meetings and completed sales before changing the advertising budget
Read the guide →Sales operations · CRM
Sales team audit: the CRM and call review checklist
What to prepare, which stages to inspect and what an actionable sales audit should deliver to the business owner
Read the guide →More business guides
B2B
B2B marketing to marketplace sellers: the ANPAK packaging case
How a packaging supplier qualified marketplace sellers before the sales call: 1,700 inquiries at RUB 1,018, with an 18% inquiry-to-deal conversion
Read the guide →Healthcare
Where clinics lose patients between an inquiry and a visit
Eight operational checks for clinic owners: first response, booking, reminders, no-shows and the connection between advertising and attended appointments
Read the guide →Education
Online school lead costs: subscriptions, inquiries and course sales
Eight education cases show why the cheapest subscription is not necessarily the cheapest course sale. Published results and explicitly labelled calculations
Read the guide →Sales
AI sales quality control: review the funnel, not just sampled calls
How to combine automatic CRM checks with human review: response time, qualification, next steps, conversations and a daily list of at-risk deals
Read the guide →