Real estate · Cost per lead
How much does a real estate lead cost? Numbers from our cases
Cost per inquiry, per qualified lead and per deal for every real estate case where we publish them. Each row links to the case; values marked with an asterisk are calculated from the case data
Definitions
Three different numbers
Inquiry - any contact left. Qualified lead - an inquiry that passed the client's criteria: budget, timing, purpose. Deal - a reservation or contract. Numbers are taken from the case studies as published; «no data» means the case does not disclose the metric and we do not fill it in. An asterisk (*) marks a value calculated from the case data, such as budget divided by count
Cases
Phuket and Southeast Asia: 9 cases
| Case | Market, channel, period | Budget | Inquiries | Per inquiry | Qualified | Per qualified | Deals | Per deal |
|---|---|---|---|---|---|---|---|---|
| Andaman City | Phuket, developer, Meta Ads, March - June 2026 | $11,000 | 650 | $16.9* | 126 | ≈$87 | 4 | $2,750* |
| Good Karma Investment | Phuket, agency, Meta Ads, Nov 2025 - Jan 2026 | $3,800 | 382 | $9.9* | 152 | $25 | 6 | $633 |
| IBG Property | Thailand, agency, Meta Ads, 9 months | $58,514 on lead generation | no data | $4-20 by language | 1,721 | $34 | no data | no data |
| Laguna Phuket | Phuket, premium from $500K, Meta Ads, 10 months | $80,000 | no data | no data | no data | no data | 50+ | up to $1,500 |
| The Title | Phuket, developer properties, Meta Ads, 9 months | $100,000 | no data | no data | no data | no data | 60+ | up to $1,667* |
| Premium Villas Phuket | Phuket, villas $450K-1.2M, Meta Ads and Google Ads, 4 months | no data | no data | no data | 89 | no data | 4 + 3 at final stage | $2,000 (CAC) |
| Sea Inside | Phuket, agency, Meta Ads, from February 2026 | $16,000 | 681 | $23.5* | no data | $50 (was $200) | 2 in the first 2 weeks | no data |
| NextPoint Condominium | Phuket, condo launch, Meta Ads | $3,600 | no data | no data | 175 | $20 | no data | no data |
| Phuket Developer | Phuket, condos from $80K, Meta Ads, pre-sale | $3,584 | 449 | $8 | no data | no data | 12 | $300 (CAC) |
Cases
Dubai and Georgia: 2 cases
| Case | Market, channel, period | Budget | Inquiries | Per inquiry | Qualified | Per qualified | Deals | Per deal |
|---|---|---|---|---|---|---|---|---|
| Dubai Real Estate | Dubai, apartments for Russian-speaking investors, Meta Ads | $18,252* | 234 | $78 | no data | no data | 12 | $1,521 (CAC) |
| Domex Group | Georgia, developer, $200K ticket, Meta Ads, from May 2026 | no data | no data | no data | no data | $30 | no data | no data |
Cases
Russia: 5 cases (in roubles)
| Case | Market, channel, period | Budget | Inquiries | Per inquiry | Qualified | Per qualified | Deals | Per deal |
|---|---|---|---|---|---|---|---|---|
| Moscow real estate agency case study in Russian | Moscow, Yandex Direct, 2024 | 977K RUB | 444 | 2,200 RUB | no data | no data | 34 | 28,735 RUB* |
| Samolet Plus case study in Russian | Sochi, new builds, Yandex Direct | 596.6K RUB* | 481 | 1,240 RUB* | 298 | 2,002 RUB | no data | no data |
| New builds, Crimea and Krasnodar case study in Russian | VK Ads, 2024 | 844.5K RUB* | 944 | 895 RUB* | 686 | 1,231 RUB | no data | no data |
| Country Houses case study in Russian | Moscow region, country houses, Yandex Direct, per month | 1.26M RUB* a month | 450 a month | 2,800 RUB | no data | no data | 20 a month | 63,000 RUB* |
| Timber-frame houses case study in Russian | Leningrad region, Yandex Direct, quarter | 456K RUB* | 329 | 1,386 RUB | 138* | 3,300 RUB | 14 | 32,571 RUB* |
What drives the cost
What the cases show
- Audience language. At IBG Property an inquiry from the Arabic-speaking audience cost $4-6 and from the Russian-speaking one $15-20
- The offer. At Sea Inside a new instalment-plan offer cut the cost of a qualified Russian-language lead from $200 to $50
- A filter before the form. At NextPoint a three-question quiz before the form gave qualified leads at $20, with 45% of inquiries qualifying
- What the algorithm learns on. At Laguna Phuket the ads were trained on closed deals, and a deal cost up to $1,500 on properties from $500K
- The ticket. A Dubai lead cost more than any Phuket inquiry ($78 against $8-23.5), but the average ticket there was $450K
Medians are calculated only from rows where the metric exists. The Phuket deal median sits between Laguna's «up to $1,500» and The Title's «up to $1,667», so it is given as «about $1,600». There are no published cases with lead cost for Bali, Turkey or Cyprus yet, so those markets are not in the tables
Related
Related pages
FAQ
Questions about real estate lead cost
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionHow much does a real estate lead cost on Phuket?
In our Phuket cases an inquiry through Meta Ads cost from $8 (Phuket Developer, condos from $80K) to $23.5 (Sea Inside, properties from $300K), with a median of $13.4 across four cases. A qualified lead cost from $20 (NextPoint) to $87 (Andaman City), median $34 across five cases. These are our projects, not market averages
How much does a real estate lead cost in Dubai?
In our Dubai Real Estate case (apartments for Russian-speaking investors, average ticket $450K) a lead through Meta Ads cost $78 and each of the 12 deals cost $1,521. It is one case, so we do not give a Dubai range
Why is the cost per lead not the cost per deal?
Cost per lead divides the budget by every inquiry, including people who only asked for a price. Few reach a deal: in Good Karma, 382 inquiries gave 152 qualified leads and 6 deals, so at about $9.9 per inquiry a deal cost $633. Comparing agencies by cost per lead alone rewards cheap contacts, not buyers
How much does a qualified real estate lead cost?
In our Southeast Asia cases a qualified lead cost $20-87 (median $34), in Georgia $30. Qualification criteria differ by client: at IBG Property a qualified lead meant a genuine inquiry, a budget from $100K and readiness to place a deposit within 3 months
Are these market averages?
No. This is a sample of our own projects, with one to ten cases per segment. The numbers show the order of costs when campaigns optimize for qualified leads and deals; a forecast for a specific project is calculated separately
Next step
Get a cost-per-lead forecast for your project
Tell us about the property, market and audience languages. We come back with a forecast for cost per qualified lead based on our cases and a media plan
- Forecast from comparable cases
- Media plan by language group
- Free, no obligation