Property advertising in Russia for developers and agencies
New-build apartments, a suburban construction project and an agency resale service are different products. We plan the location, buyer use case, payment questions and sales process before selecting search or paid social
Developers and construction companies
A project needs its actual stage, location, price and contract terms explained. Construction-service cases show how site visibility and staged payments can address the buyer’s questions when those processes really exist. An advertising page should not promise arrangements the client cannot provide
Agencies with a defined local offer
The Moscow agency case narrowed to two districts and made its service package concrete. The Sochi campaign addressed a particular remote-working use case. Both illustrate the need for a buyer proposition beyond a generic property advertisement
Qualification and the deal
Budget, purchase timing and payment method are part of the agreed qualification. Native forms and search pages use the same CRM definitions. Reports distinguish inquiries, qualified prospects, meetings and closed deals; a qualification result is not a disclosed sale count
Cases with their original results
Moscow real estate agency
Moscow, Russia · 2024
34Moscow property deals during the campaignDistrict-specific Yandex Direct campaigns generated 444 inquiries at 2,200₽ and 34 deals from a 977K₽ advertising budget
Read the case →Country Houses
Moscow region, Russia · Ongoing campaign management
20property sales per monthA suburban developer recorded 20 sales and about 450 leads a month at 2,800₽ per lead. The client also reported 450% ROI, with the calculation basis undisclosed
Read the case →Construction company, St Petersburg
St Petersburg and the Leningrad region, Russia · One quarter
42%of inquiries qualifiedYandex Direct generated 329 house-building inquiries in a quarter at 1,386₽. Qualification reached 42%, with qualified leads costing 3,300₽
Read the case →Samolet Plus
Sochi, Russia · One quarter
62%of inquiries qualifiedA remote-working proposition generated 481 inquiries and 298 qualified leads through Yandex Direct, at 2,002₽ per qualified lead and a 62% qualification rate
Read the case →Real estate agency
Crimea and the Krasnodar region · 2024
686qualified property leads through VK AdsNative VK lead forms generated 944 inquiries and 686 qualified leads at 1,231₽. The recorded qualification rate was 72.7%
Read the case →Questions and answers
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