We run advertising for tour companies, excursion operators, yacht and boat businesses and rentals of villas and bikes. Our team is based on Phuket. Campaigns run per guest language and are judged by qualified leads and bookings, not by clicks
A short decision window: tourists pick an excursion a few days ahead. What matters is testing speed and retargeting people already looking for things to do. Excursion case
A high ticket and a narrow audience: premium hotel guests, expats, boat buyers. We sell the experience and track charter and sales separately. Motorium case
A line of excursions and tours, several languages and repeat sales through the company's own Telegram channel. Zapiski ob Azii case
Rentals sell to guests before and during the trip. For bikes we have a case from Bali: 10/10 bikes sold in a month in the rainy season
They plan excursions and rentals before the trip and keep scrolling Instagram on the island. Both Zapiski ob Azii and Motorium ran Russian-language campaigns
They live on the island and buy the expensive things: boats, rentals, premium trips. Motorium advertised only in Thai and did not reach them until we relaunched in English and Russian
They have already paid for premium and are ready to spend more. For a yacht charter company we targeted guests of 5-star hotels on Phuket and in Krabi (case in Russian)
The high season falls in the dry months, roughly November to April. We start four to six weeks ahead to test creative and language groups and build retargeting audiences
Remaining slots go to people still on the island. The excursion company sold its last slots this way and kept the warm leads for the next season
When competitors pause, impressions get cheaper. On Bali we sold all of a client's bikes during the rainy season
The main channel in all our Phuket cases: Instagram and Facebook per guest language, retargeting, route videos and live footage
Search for guests who plan excursions and rentals before they fly
A base for repeat sales: Zapiski ob Azii drove ad traffic to its channel alongside lead generation
A separate page for each product and language. For Motorium we built them after analysing competitors' offers
A Phuket tour company that had never advertised. Meta Ads in Russian, English and French, constant testing of excursion type, audience language and creative format, and the client's Telegram channel as a base for repeat sales.
The end of the season and remaining excursion slots to sell while tourists were still on the island. Retargeting people who had looked for activities on Phuket, drone footage of the routes, upsells of photographer, transfer and drinks.
A premium boat seller whose ads ran only in Thai, while the buyers are expats and foreigners. We relaunched in Russian and English with dedicated landing pages and opened boat rentals in parallel.
Bike sales and rentals on Bali in the rainy season, when competitors paused their ads. A one-month campaign around a real deadline.
Start four to six weeks before the peak, otherwise the budget goes into training the algorithms in the off-season
From $900 a month; the exact figure is fixed in the media plan. Ad budgets are paid directly to the platforms. Pricing
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
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