Services

Yandex Direct management with qualified leads and sales reporting

Yandex Direct can capture an existing search need and introduce an offer through network placements. We connect account management to the landing page, sales qualification and later conversions so that a cheap form submission is not the only success measure

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Updated 23 October 2026 · Author:

Search intent before keyword volume

A clinic appointment, wholesale supply request and home purchase each need a different structure. We separate the buyer’s task, location and product, exclude irrelevant requests and prepare pages that continue the question asked in the advertisement

Search, networks and remarketing

The channel mix follows the audience and offer. Search covers explicit demand; network campaigns test a proposition and reach relevant audiences; remarketing continues a previous visit. These sources are reviewed separately, because their inquiry quality and decision cycle can differ

Return reliable outcomes from the CRM

Qualification, appointments, store purchases and contracts can provide better signals than a form alone. The chosen event must have a consistent definition and a reliable link to the advertising visit. Reports show the period, cost and stage so that orders are not confused with inquiries

Published evidence

Cases with their original results

LUDING GROUP

Russia · April 2023 - ongoing

210M₽attributed offline revenue over 2.5 years

Over the measured 2.5 years, 47.4M₽ of advertising spend generated 36,500 attributed store purchases and 210M₽ revenue: 4.4x ROAS and 1,299₽ per order

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Beyond Taylor

Russia and CIS · April - December 2025

ROAS 3xrevenue divided by ad spend

Leadership programmes for executives: 4.2M₽ ad spend, 2,444 qualified inquiries and 12.5M₽ revenue during April-December 2025

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Moscow real estate agency

Moscow, Russia · 2024

34Moscow property deals during the campaign

District-specific Yandex Direct campaigns generated 444 inquiries at 2,200₽ and 34 deals from a 977K₽ advertising budget

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KMV travel agency

Caucasian Mineral Waters region, Russia · February 2025 - ongoing

520%ROI reported by the client; calculation basis undisclosed

A travel agency generated 1,038 sanatorium inquiries at 492₽ from 510,820₽ of advertising spend. Its website inquiry conversion reached 7.2%

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Maritol

Russia · 2023 - 2024

79facade-renovation contracts

A B2B facade contractor generated 144 audit requests at 1,300₽ and recorded 79 contracts, with an average contract value of 2.3M₽

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

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How is the scope agreed?
We first review the offer, audience, existing funnel and available data. The media plan states the channels, creative and landing-page work, reporting and fees before launch. Advertising spend is separate from the agency fee
What is measured after launch?
We agree what counts as a useful inquiry, a qualified lead and a sale. Reports keep these stages separate. Where the client can provide reliable CRM events, later outcomes are returned to the advertising platforms
Next step

Discuss your project

Tell us about the offer, audience and current funnel. We will review the relevant evidence and scope the next step

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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