SEO and GEO for real estate: buyers from Google and ChatGPT
A buyer asks ChatGPT for the best real estate agency in Phuket or an off-plan developer in Dubai and gets two or three names. We work to make yours one of them, and to bring your site inquiries from Google too. For agency and developer sites and for separate project sites, in English and Russian
Free check: does AI name your agency
We start with a check. It is free and commits you to nothing. We ask AI assistants the questions buyers in your market ask, without giving them your name, and show where you are named and where your competitors are named instead
What we check
- 20 questions your buyers ask, in English and Russian
- Whether you were named, whether there was a link to your site, in what position
- Who the assistant named instead of you
- Where AI gets facts about you wrong: prices, addresses, terms
- How your site is indexed in Google and Bing
Which assistants
Five: ChatGPT, Perplexity, Gemini, Copilot and Yandex Alice. Every question goes to every assistant, 100 answers in total
Turnaround
5 working days after your request
What you get
A PDF: in how many answers you were named, who is named next to you, which sources the AI cites and what to fix first. A call to walk through it is optional
The top line of the report is buyer inquiries
Most GEO agencies report AI "visibility" and "share of voice". We measure mentions too, but the top line of our report is how many buyers left an inquiry from organic traffic and where they came from
AI and search apart
Inquiries from ChatGPT, Perplexity and other assistants are counted separately from inquiries from Google and Bing
Per project
The agency site and every condo or villa site get their own row, so you see which project brings buyers
Checked against the CRM
GA4 figures are matched with your CRM, so the report shows real buyers rather than clicks
SEO is included: $750 a month covers both search and AI answers. What the report looks like is in the sample report section
Agency site or project site: we promote both
Grow the agency or developer site
Your main site starts getting buyers from Google and Bing and appearing in ChatGPT, Perplexity and Gemini answers when a buyer asks who to trust with a purchase
- Pages for areas, property types and buyer questions
- A listings catalog that search engines can crawl
- About, licence, completed deals and reviews pages that AI can cite
- English and Russian versions
Build a project site and promote it
A separate site for a condo, villa or project, built around searches for that project and area. A buyer searching for the project name or the area lands on your site, not on a portal
- Floor plans, prices, payment plan, location, construction progress
- Structured data for the project and answers to buyer questions
- Inquiries into your CRM, tagged with the project
- Promotion in search and AI on the same plan as the main site
Markets: Thailand (Phuket, Pattaya, Samui), Dubai, Georgia (Batumi, Tbilisi), Bali, Cyprus and other countries where you sell to English and Russian-speaking buyers. How we run advertising in these markets: Thailand, Dubai, Georgia, Bali, Cyprus
Which queries we work on
The keyword set is built for your market and projects from Google Search Console and keyword tools. Below are example phrasings, not a promise of rankings: we measure demand for each query at the start
Search: property and area
- "villa for sale phuket"
- "off-plan apartments dubai payment plan"
- "batumi apartments from developer"
- "bali leasehold villa investment"
Search: project and developer
- Project or developer name
- "developer reviews" and "construction progress"
- "floor plans and prices" for a project
- Comparisons of areas and projects
AI assistants: who to trust
- "best real estate agency in Phuket"
- "reliable off-plan developer in Dubai"
- "who sells property in Batumi in English"
- "is it worth buying a villa in Phuket in 2026"
We put the AI question list together with you, from what buyers actually ask your brokers, and check every month whether assistants name you
What $750 a month covers
The monthly plan is agreed at the start of each month: which pages we write, which we fix, which questions we check
Monthly volume
- 3 new pages or articles built on demand; we write the copy and it is included
- AI visibility check: 50 questions in 5 assistants, 250 answers
- Up to 3 new profiles in directories and on review platforms
- Title, description and heading fixes on pages from the monthly plan
- Index monitoring in Google and Bing, report in inquiries
Keywords and structure
- Buyer keyword set from Google Search Console and keyword tools
- Site structure: areas, property types, projects, buying questions
- Pages on taxes, ownership rules and rental yield, where buyers have questions
- Titles, descriptions and headings mapped to the keyword set
Technical and indexing
- Technical audit: speed, duplicates, mobile, listings catalog
- Google Search Console and Bing Webmaster Tools
- New pages submitted for indexing, IndexNow
- Which pages are indexed and why the rest are not
Ready for AI answers
- schema.org markup: organization, properties, FAQ, articles
- An llms.txt file: a short site map for AI assistants
- A short-answer block on pages, the same for people and crawlers
- Facts with a source: prices, completion dates, payment terms
Outside the site
- Profiles in property and agency directories
- Google Business Profile where it fits
- Buyer reviews on platforms that AI reads
- For Russian-speaking buyers: Yandex Webmaster and Yandex Business
How GEO differs from SEO
SEO lifts a site in search results: the buyer types "villa for sale phuket", sees a list of links and picks one. GEO (generative engine optimization) works on the AI answer: the buyer asks ChatGPT which agency to trust and gets a ready text with two or three names and links
What they share
AI assistants with web search take their sources from search indexes: ChatGPT and Copilot lean heavily on Bing, Gemini on Google. Without indexing and a sound technical base, GEO does not work
What GEO adds
An assistant cites what is easy to verify: a short answer to the question, a figure with a source, mentions of the company in directories and reviews. We work on this separately and measure it separately
No cloaking: the short-answer block is visible to every visitor, not only to crawlers. Serving different text to people and to search engines breaks Google and Bing rules, and sites lose rankings for it
What the monthly report looks like
This is a template, not client data: the figures come from the monthly check and from your GA4 and CRM
AI visibility check
| Buyer question | Assistant | Named you | Link to site | Named alongside |
|---|---|---|---|---|
| "best real estate agency in Phuket" | ChatGPT | yes / no | yes / no | names |
| "reliable off-plan developer in Dubai" | Perplexity | yes / no | yes / no | names |
| "who sells property in Batumi in English" | Gemini | yes / no | yes / no | names |
| Total across all questions | all | named in _ of _ answers | link in _ of _ | most often: - |
Organic inquiries
| Site | From AI assistants | From search | Total | Matched in CRM |
|---|---|---|---|---|
| Agency site | - | - | - | - |
| Project site (condo, villa) | - | - | - | - |
The tables come with Search Console impressions and clicks split into brand and non-brand, the pages indexed in Google and Bing, what was done in the month and the plan for the next one. How we tie inquiries to channels is on the end-to-end analytics page
How the work goes month by month
Month 1
- Buyer keyword set
- Technical audit and indexing
- Search Console, Bing Webmaster, GA4 and goals
- Baseline AI check: growth needs something to compare against
Months 2-3
- Pages on demand: areas, projects, buying questions
- schema.org markup and llms.txt
- Property directories, maps and reviews
- First Google impressions for the new pages
Month 3 onward
- Growth in rankings and AI mentions
- A repeat check every month
- Pages for questions where AI names competitors
- Report in inquiries and the next month's plan
New pages usually get indexed and see their first Google impressions within 1-3 weeks. Of the 38 pages we published on our own site on 11-12 October 2026, Google had indexed 33 by our check on 16 October (Google Search Console). How fast a site grows depends on the market, the competitors and the state of the site at the start
Clinics, tourism and online stores
The scope and the report in inquiries are the same. What changes is the site structure, the review sources and the questions for the AI check
Clinics and medical travel
- "all-on-4 implants prague price"
- AI: "recommend a clinic for dental implants abroad"
- A page per treatment: indications, steps, price, doctors
- Doctor pages with training, experience and specialty
- Language versions with prices in the patient's currency and travel logistics
- Health pages are YMYL: Google judges them harder, so a doctor as author, sources and the licence on the site matter
- Reviews on maps and medical platforms weigh more than reviews on your own site
Tourism, tours and hotels
- "private island tour phuket"
- AI: "what to do in Phuket in 3 days"
- A page per tour, route or room: price, what is included, schedule
- Google Business Profile and reviews on travel platforms
- Seasonal pages published ahead: indexing takes weeks
- Price and booking form visible, so guests book direct instead of through an aggregator
- Aggregators hold the broad queries; the site wins on brand, routes and narrow topics
Online stores
- Model name or product with a spec
- AI: "which espresso machine to buy for home"
- Categories and filter landing pages built on demand: color, size, brand
- Product pages with own description, specs, photos, reviews, stock
- Product, price, stock and review markup
- Google Merchant Center feed for free product listings
- Duplicates from sorting and filters go first: they eat the index
Our advertising cases in these verticals (paid ads, not SEO results)
- Premium clinic in Prague: 9 contracts in 28 days
- Euro Dental: $20 per qualified lead at a $4,000-plus ticket
- Orthodontic clinic in Dubai: $4,500 average treatment value
- Phuket excursion company: 3 days to pay back the ad spend
- Zapiski ob Azii: 11,400 leads in a year, sales from day one
- Motorium: $300K ticket, sold in the first month
- SamoilovART: $12K+ profit reported by the client, $2K budget
- Furniture Rental Dubai: 35% conversion into an annual contract
- Bali Bikes: 10/10 bikes sold in a month
Advertising for these verticals: clinics, medical tourism, tourism in Phuket and Thailand, online stores
How much SEO and GEO costs
$750 a month. That covers the work in the scope section on the monthly plan and the monthly report: 3 new pages or articles with copy, an AI check on 50 questions in 5 assistants and up to 3 new directory profiles. Which pages we write is agreed in the monthly plan
A project site (condo, villa, development) is built to the task, and the build cost is quoted after the brief. Paid placements, such as paid directory plans, and changes made by your own developer are billed separately. Paid advertising is a separate service: advertising for developers and agencies, all fees on the pricing page
Questions about SEO and GEO
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionWhat is in the free AI visibility check?
How much does SEO and GEO cost?
Do you guarantee that ChatGPT will recommend us?
How long until we see results?
Can we buy GEO without SEO?
Why do we need our own site if our listings are on Bayut, Property Finder or DDproperty?
ChatGPT says wrong things about us or shows old prices. What can be done?
Do you work in English and Russian?
Can you build a separate site for a condo or villa project?
Related pages
Free check: does AI name your agency or project
We will ask ChatGPT, Perplexity, Gemini, Copilot and Yandex Alice 20 questions your buyers ask and show where you are named and where your competitors are
- 20 questions in 5 AI assistants, 100 answers
- PDF report in 5 working days
- Who AI names instead of you and where it gets you wrong