Service · Google Ads

Google Ads and YouTube for Dubai, Southeast Asia and Europe

Search, Performance Max and YouTube for property developers and agencies, clinics and medical travel, expat services and export e-commerce. We run Google where your buyers search for what you sell, and train the bidding on qualified leads and deals from your CRM

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4
English case studies with Google Ads in the mix
$3.2M
pipeline in four months · Premium Villas Phuket
48h
to first impressions after media plan approval
Updated 6 October 2026 · Author:
Who it suits

Where Google Ads earns its place

Google works where people search for a specific solution: a property in a specific area, a treatment abroad, a service in a new country. These are the verticals where we run it as a main or supporting channel

Real estate for international buyers

Buyers from Europe, the US, Asia and the Gulf search "villas phuket for sale", "dubai apartments investment" or "bali leasehold property". Google takes that intent and Meta reaches the warm audience. More on the Dubai and Thailand pages

Healthcare and medical travel

Patients compare clinics across countries before they fly. On our Prague clinic case Google took transactional searches in Czech and English while Meta worked the Russian-speaking audience

Expat services in Dubai and Southeast Asia

Furniture and car rental, visas and residence, insurance, medical services and schools. People who have just moved search for providers in English, and Search is where that starts

B2B and export e-commerce

Legal and financial services, IT, consulting and SaaS run on Search. Collectibles, design goods and niche cosmetics sold to English-speaking markets run on Shopping and Performance Max with a product feed

When Google should not be the main channel

For Russian-speaking investors in Dubai or Thailand we take Meta Ads as the base and add Google for search demand. If your buyers do not search on Google, we say so at the brief and suggest the right channel

Problems

What clients who already ran Google Ads come to fix

  1. Performance Max spends without showing what works

    We split it by asset groups for separate goals, pull insights through reports and scripts, exclude junk placements at account level and keep it off brand terms

  2. Bidding learns from form fills

    When "form submitted" is the main conversion, Google finds people who fill in forms. We set up enhanced conversions and offline conversion import, so the bidding learns from qualified leads and deals in your CRM

  3. Brand and non-brand traffic in one report

    Brand searches often come from people who already saw you on Instagram or came direct. We split brand and non-brand campaigns and judge them separately

  4. One landing page for every language and country

    A European investor and an expat from Kazakhstan look for different things in the same property. We build language and regional versions of landing pages and offers

  5. Conversions lost to browsers and blockers

    Without Google Tag Manager and server-side tracking part of the conversions never reach Google. We set up server-side tagging alongside enhanced conversions

Approach

How we run Google Ads

First we check that Google fits

Before the first dollar we look at how your buyers search and what they type. If Google would run only for the sake of having it, we tell you

Search and Performance Max kept apart

Search takes hot intent; Performance Max covers reach and catalog. Different targets, different structure, and Performance Max does not bid on the keywords Search covers

Enhanced conversions and offline import

Set up in the first two weeks of every project. Qualified leads and deals from Kommo (amoCRM), HubSpot, Pipedrive or Bitrix24 go back to Google Ads. Details on the end-to-end analytics page

Monthly work on search terms

A search terms review every month: relevant queries move into exact match, junk goes into negatives, priorities are reset by cost per qualified lead

YouTube for long decisions

Property, clinics and premium goods are decided by watching. YouTube runs inside the same Google Ads account, with 6, 15 and 30 second versions produced in-house

Your account, open numbers

Your account sits under our manager account with full access for you. Dashboards in Looker Studio, and the account, history and data stay with you after the engagement

Stack

Campaign types, tracking and creative

Campaign types

  • Search on high-intent queries
  • Performance Max with asset group control
  • Shopping and Merchant Center
  • YouTube in-stream, bumper and in-feed
  • Demand Gen for visual products

Tracking

  • GA4 events and conversions
  • Google Tag Manager, web and server-side
  • Enhanced conversions
  • Offline conversion import from the CRM
  • Customer Match from your client base

Creative and landing pages

  • Responsive search ads per language
  • Video for YouTube: 6, 15 and 30 seconds
  • Assets for Performance Max
  • Landing pages in English, Russian and Arabic
  • Rental yield calculators for property
Case studies

Two cases where Google Ads ran alongside Meta

In both projects Google and Meta worked together, so the results belong to the channel mix. Every figure comes from the published case study

Healthcare and medical travel · Prague

Premium clinic in Prague - 9 contracts in 28 days

Premium all-on-4 and all-on-6 implant treatment at a $7,200 average contract value, with patients flying in from the CIS and Germany. Google Ads captured transactional searches such as all-on-4 Prague price and implants abroad, plus English and Czech keywords for the local audience; Meta Ads worked the Russian-speaking audience. A three-question form filtered non-target traffic before it reached the front desk. Only a signed contract counted as a sale.

$8.5kad budget
1,420inquiries
$27cost per appointment
9all-on contracts
Read the Premium clinic in Prague case study →
Real estate · Phuket

Premium Villas Phuket

Villas at $450K to $1.2M with a three to six month decision cycle. Google Ads covered brand and product searches such as villas for sale in Phuket and Phuket villa investment; Meta Ads ran look-alikes from existing buyers and retargeting. Drone video tours, live viewings from inside the villa and a rental yield calculator did the rest.

89qualified leads
4+3deals closed + in final stage
$450Kaverage ticket
$3.2Mpipeline
Read the Premium Villas Phuket case study →

Our Google Ads results for Russian-speaking markets are published in Russian: Google Ads page in Russian. See all English case studies

Process

From brief to bidding on qualified leads

  1. Brief and channel fit
    Product, audience, markets and current advertising. If you already run Google, an account audit showing where the budget goes. The output is a media plan, or a recommendation to use another channel
  2. Week 1: tracking and keywords
    GA4, Google Tag Manager, enhanced conversions, offline import from the CRM, Merchant Center for e-commerce. Keyword research, clustering and negative lists
  3. Week 2: launch and learning
    Search on the core keywords, Performance Max where it fits, Shopping for e-commerce. First impressions within 48 hours of media plan approval, first conversions on day 4-5
  4. Weeks 3-4: bidding on qualified leads
    Once enough conversions have accumulated, Smart Bidding moves to a target based on the qualified-lead event from the CRM
  5. Month 2 onward: YouTube and scaling
    Budgets move to what works, YouTube and Demand Gen reach the warm audience, Customer Match feeds similar audiences. Monthly search terms review and creative refresh
Budget

Budget and pricing

Minimum ad budget: $2,500 a month

A typical project in Dubai, B2B or expat services runs at $5-20K a month, including video production and landing pages per language

Our fee

From $900 a month; the exact figure is fixed after the media plan, once markets, campaign types, landing pages and video volume are clear. KPIs are written into the contract. Invoices for international clients are issued in USD or EUR

FAQ

Questions about Google Ads

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
When is Google Ads worth running?
When buyers search for what you sell in English or another language served by Google: property in Dubai and on Phuket, expat services, medical travel, B2B services and export e-commerce. For Russian-speaking property investors Meta Ads is usually the main channel and Google adds search demand. If your audience does not search on Google, we say so at the brief and suggest another channel
How much does Google Ads management cost?
The minimum ad budget is $2,500 a month. A typical project in Dubai real estate, B2B or expat services runs at $5-20K a month, including video production and landing pages per language. Our fee starts at $900 a month; the exact figure is fixed after the media plan
Do you optimize Google Ads on form fills?
Only until there is better data. We set up enhanced conversions and offline conversion import, so qualified leads and deals from your CRM go back to Google Ads. Once enough of those conversions have accumulated, Smart Bidding moves to a target based on the qualified-lead event from the CRM
Do you run Performance Max?
Where it fits the task. For e-commerce with a product feed it works; for narrow B2B it often does not. When we run it, we split it by asset groups, exclude junk placements at account level, keep it off brand terms and report brand and non-brand traffic separately
Do you run YouTube ads?
Yes, inside the same Google Ads account. YouTube suits verticals where the decision needs to be watched rather than read: property, clinics, premium goods. Our in-house team produces 6, 15 and 30 second versions and adapts them per language
Do you have Google Ads results with numbers?
Two English case studies where Google Ads ran together with Meta Ads. A premium dental clinic in Prague: Google captured transactional searches in Czech and English, and the campaigns produced 1,420 inquiries, $27 per booked consultation and 9 signed all-on contracts in 28 days on an $8.5k budget. Premium Villas Phuket: Google covered searches such as villas for sale in Phuket, with 89 qualified leads, 4 deals closed plus 3 in the final stage and a $3.2M pipeline in four months
Whose Google Ads account do you use?
We work through a manager account (MCC) with the client's account owned by the client. If you do not have one, we create it in your name. The account, history and conversion data stay with you after the engagement ends
Related

Related pages

Next step

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  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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