We join each lead to the campaign and creative that produced it and each deal to its lead, then pass qualified leads and deals back to Meta and Google as offline conversions. The ad algorithms learn from buyers, and you see which campaigns bring money
Meta and Google optimize on the events you send them. Send "filled in a form" and they find people who fill in forms; send "qualified" and "paid" and they look for buyers. These are the businesses where that difference decides the result
Real estate, clinics with a high treatment value, B2B and premium services. Several touches, several managers and several channels before a deal. On Laguna moving the training signal to closed deals lifted conversion to sale several times over
Meta, Google and Telegram each claim the same conversions in their own reports. A single attribution model shows where the deal actually starts
Website forms, calls, WhatsApp, Telegram, Meta instant forms and office visits. Each one is tracked and tied to its traffic source
One channel, one product and a short funnel do not need a data warehouse. Goals in GA4 and a basic CRM link are enough, and we say so
The ad platforms see a form and nothing after it. We set up a hierarchy of events from micro-conversions to qualified lead and payment
A manager marks a lead as qualified and Meta never hears about it. We pass funnel stages back through the Conversions API, offline events, enhanced conversions and offline conversion import
iOS restrictions, Safari tracking prevention and ad blockers cut browser data. Server-side tagging and the Conversions API keep conversions reaching the platforms
If managers skip stages, the data lies. On Euro Dental the CRM existed without stages; we configured the funnel and run weekly training calls with the sales staff
The marketer reads the ad account, the owner reads the CRM, the sales head keeps a spreadsheet, and the numbers disagree. One dashboard with one set of definitions ends the argument
Which channel brings deals, which segment pays back, where buyers drop out. The tags and events are designed around those questions
Agreed before launch and written as a rule. On IBG Property: a genuine inquiry, a budget from $100K and readiness to place a deposit within three months, with a weekly export from the CRM
Qualified leads, meetings and deals go back to Meta and Google as part of the base setup. It is included in ad management from the first month
On Andaman City rejected leads are exported on a schedule and excluded from targeting, building a rejection base as we go
One dashboard, one attribution model, one set of KPI definitions for you, the media buyers and the sales team
Analytics runs together with sales support: required CRM fields, stage discipline and training for managers, because the data starts with them
Every figure comes from the published case study
Premium Laguna properties from $500,000, advertised for several agencies. We built the transfer of closed-deal data into Meta, so campaigns learned from people who reached a purchase, and conversion to sale rose several times over on the same budget. Over ten months: $80,000 of budget and more than 50 deals.
An agency with no campaigns and no CRM at the start. We implemented Kommo CRM so every lead carries a status, and set up offline conversions back into Meta Ads. Over three months cost per deal settled at $633.
A first advertising launch with five traffic teams competing on the same properties. Qualified leads flowed from the CRM into the pixel from the first month, and a qualified lead cost $30 on both the Russian and English groups. Ours was the team the client kept.
Leads were arriving and not buying. The placement breakdown showed almost every lead came through cheap Messenger conversations. A CRM existed without stages: we configured the funnel stages, run weekly training calls with the managers and moved the advertising to optimize on qualified leads.
Also with CRM data fed back to the ads: Andaman City (offline conversions into the pixel, rejected leads excluded) and Dubai Real Estate (Meta optimized on qualified leads through the Conversions API). Analytics cases for Russian-language markets are on the analytics page in Russian
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionA free review of your current setup: which events the ad platforms learn from, where data gets lost between the ad account and the CRM, and a plan to pass qualified leads and deals back to Meta and Google