Tourism marketing across Thailand, Georgia, Dubai and Russia
A tourist booking tomorrow’s excursion and a guest considering a longer stay need different campaigns. We separate the trip, timing, audience language and booking process before choosing search, social or repeat-customer acquisition
Different markets and language groups
Thailand and Phuket have published excursion, rental and boat cases. Georgia and Dubai have dedicated planning pages; examples from other sectors demonstrate local advertising experience but are not presented as completed tourism campaigns in those markets
An offer the traveller can compare
The page must explain what the price includes, the route or programme, accommodation where relevant, the meeting point and the booking terms. Media and copy should show the actual product. Specialist clinical decisions remain with the provider, not with an advertising quiz
Bookings and the next season
Inquiry, confirmed booking and payment are separate stages. Availability and seasonal demand affect budget decisions. A consented customer base can support a new season or destination, but its revenue should be reported separately from new-customer acquisition
Cases with their original results
Phuket excursion company
Phuket, Thailand · October 2025 - January 2026
3 daysto pay back the ad spendThe end of the season and remaining excursion slots to sell fast. 2,761 leads at $4.19, ad spend paid back in 3 days
Read the case →Zapiski ob Azii
Phuket, Thailand · October 2025 - ongoing
11,400leads in a year, sales from day oneA Phuket tour company that had never advertised. Over 8 months we spent $40,000, brought 9,151 leads with 35% qualifying and added 1,500 Telegram channel subscribers at $1 each
Read the case →Yuzhny Tour
Krasnodar, Russia · 2024
450%ROI on guided tours reported by the clientA regional travel agency used specific guided-trip searches to acquire inquiries at 500₽, with 12% purchase conversion and an 85K₽ average booking
Read the case →Sanatorium booking service
Kislovodsk and the Caucasian Mineral Waters region, Russia · 2023 - 2024
5,926reservations at a 33% booking conversionA booking service recorded 5,926 reservations at 1,123₽ each and a 33% inquiry-to-booking conversion over the stated two-year campaign
Read the case →KMV travel agency
Caucasian Mineral Waters region, Russia · February 2025 - ongoing
520%ROI reported by the client; calculation basis undisclosedA travel agency generated 1,038 sanatorium inquiries at 492₽ from 510,820₽ of advertising spend. Its website inquiry conversion reached 7.2%
Read the case →Questions and answers
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