Online-store advertising in the US, UAE and Southeast Asia
International acquisition needs more than a translated advertisement. The offer, delivery terms, currency, customer support and payment route must make sense to the buyer in the chosen market. We connect these details to the campaign and its measurement
A local buying journey
Before launch we review the product range, stock, delivery area, checkout or inquiry process and return conditions. Language groups need matching creative, pages and customer replies. Country and browser language alone do not establish the buyer’s residence or purchasing ability
Catalogue and search campaigns
Meta catalogue campaigns and remarketing can show relevant products and continue a browsing session. Google covers product and category searches where the offer fits. A lead-based rental service and a direct product checkout require different conversion events
Economics beyond the first click
Reports distinguish product sales, rental inquiries and other outcomes. Order value, returns, delivery cost and repeat purchases affect the allowable acquisition cost. Revenue-to-ad-spend ROAS is useful, but profit requires the client’s actual costs
Cases with their original results
The examples cover different commercial models. A product sale and a furniture-rental inquiry are not interchangeable metrics
SamoilovART
United States · October 2024 - February 2025
$12K+profit reported by the client, $2K budgetPremium Star Wars helmets at $320 for the American market. $15K in revenue and $12K of profit (as reported by the client) from a $2K ad budget through a 30-day retargeting funnel
Read the case →Furniture Rental Dubai
Dubai, UAE · June - August 2024
35%conversion into an annual contractA furniture rental service for expats in Dubai. 210 inquiries at $18 and a 35% conversion into subscription through all-inclusive packages
Read the case →Bali Bikes
Bali, Indonesia · October - November 2024
10/10bikes sold in a monthRainy season and 10 bikes to sell fast. A deadline-driven campaign with creatives of tourists riding in the rain: 10 out of 10 sold in a month
Read the case →Questions and answers
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