Marketing for online schools, courses and premium education
A subscriber, a webinar registration, an attended trial and a course purchase are different results. We choose the entry funnel for the course and the buyer, then connect it to the paid stage instead of reporting the cheapest early conversion alone
Match the first step to the course
A parent may need a trial lesson that demonstrates the teaching. A marketer can evaluate a useful tool before buying an AI course. Premium executive education can require a diagnostic meeting. The offer and the first conversation should reflect that difference
Creative with verifiable evidence
We use course content, the actual learning process and individual graduate examples that can be supported. A result from one learner is not an earnings guarantee. Audience and language groups get relevant messages and pages rather than a single generic education advertisement
Follow the funnel to payment
The measurement distinguishes registrations, attendance, qualification and purchases. CRM payment events can support offline conversion feedback. Repeat enrolments and the course mix are considered separately from the initial inquiry price
Cases with their original results
Beyond Taylor
Russia and CIS · April - December 2025
ROAS 3xrevenue divided by ad spendLeadership programmes for executives: 4.2M₽ ad spend, 2,444 qualified inquiries and 12.5M₽ revenue during April-December 2025
Read the case →Beyond Taylor
Russia and CIS · June - December 2025
1,485business-owner registrationsPrivate sessions for business owners generated 1,485 registrations at 1,011₽. The campaign spent 1.5M₽ and recorded an 8% conversion to paid programmes
Read the case →Algoritmika
Belarus, Kazakhstan · April 2025 - ongoing
$3.17average cost per leadA coding school for children aged 7-10. 4,345 leads at $3.17 through a quiz and a trial lesson
Read the case →Language school
Russia and CIS · September 2023 - March 2024
19.5%of trial lessons converted to a course purchaseGoal-specific trial lessons brought 456 course purchases from 2,340 trials at 287₽ each. The recorded trial-to-purchase conversion was 19.5%
Read the case →Aifluent
Russia · March - April 2024
10%of bot subscribers bought the courseA Telegram bot with 50 practical prompts brought 1,933 subscribers at 105₽ each and 191 course purchases at a cost per order of 1,063₽
Read the case →Wine education school
Moscow, Russia · September 2023 - April 2024
3M₽revenue after expanding the course rangeThe school expanded into related courses and recorded 532 qualified inquiries at 1,038₽, 158 sales and 3M₽ revenue
Read the case →Questions and answers
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