Services

Paid social advertising: Meta, VK and Telegram with a clear funnel

Paid social introduces an offer to people who may not be searching for it yet. The work combines an audience hypothesis, a clear message, a suitable first step and the process that turns the response into a qualified conversation

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Updated 23 October 2026 · Author:

Choose a channel for the actual audience

Meta, VK and Telegram cover different audiences and placements. Country, language, the product and platform availability affect the choice. We do not assume the same creative and entry offer will work equally well in each channel

Build the complete first step

Campaign setup includes the creative angle and the route after the click. A native form, quiz, website or Telegram route must collect the context the sales team needs. The scope specifies landing-page work, asset production and measurement rather than stopping at ad-account settings

Optimise on useful outcomes

Early tests examine response quality, contactability and qualification before scaling. A course subscriber, a booked consultation and a property buyer require different definitions. When reliable CRM events are available, the later stages inform platform optimisation

Published evidence

Cases with their original results

IBG Property

Phuket, Thailand · 9 months

1,721qualified leads in nine months

One of Thailand's largest agencies. We went from three languages to six, rebuilt the offer and the qualification rules, and cut cost per qualified lead by 30%. 1,721 qualified leads and 16,370 Telegram subscribers

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Online school

Russia and CIS · June 2024 - ongoing

28KTelegram channel subscribers

The education funnel acquired 24,917 Telegram subscribers through Meta at $0.81 each and 3,430 through VK at 73₽ each

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Two children's dental clinics in St Petersburg

St Petersburg, Russia · Four months

51%of inquiries became booked appointments

VK Ads and Yandex Direct generated 1,520 inquiries from a $3,800 budget. Of those inquiries, 51% became booked appointments at $4.9 per booking

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Vending-machine franchise

Russia · February - October 2024

420%ROI reported by client for the VK mini-franchise

An entry-level vending package generated 112 inquiries at 693₽, with 7% purchase conversion. The client reported 420% ROI without disclosing its calculation basis

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
How is the scope agreed?
We first review the offer, audience, existing funnel and available data. The media plan states the channels, creative and landing-page work, reporting and fees before launch. Advertising spend is separate from the agency fee
What is measured after launch?
We agree what counts as a useful inquiry, a qualified lead and a sale. Reports keep these stages separate. Where the client can provide reliable CRM events, later outcomes are returned to the advertising platforms
Next step

Discuss your project

Tell us about the offer, audience and current funnel. We will review the relevant evidence and scope the next step

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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