An online school: more than 28K Telegram subscribers
The education funnel acquired 24,917 Telegram subscribers through Meta at $0.81 each and 3,430 through VK at 73₽ each
Parents already followed many education channels and quickly stopped reading generic advice. A promise of useful materials did not demonstrate why another channel deserved their attention
A short demonstration video gave parents a concrete teaching technique to try with their child. Meta and VK reached different audience groups. The channel then continued with brief daily lessons, a weekly digest and live consultations
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
The school teaches younger children maths and Russian. Its Telegram channel introduces parents to the teaching approach before offering courses and individual lessons, with a stated average price starting at 15K₽
What we built
A practical demonstration. Instead of a general advice PDF, a short video showed a particular method for explaining a school exercise. Parents could try the method themselves before deciding to follow the channel
Two acquisition channels. Meta Ads supplied scale across relevant CIS audiences, while VK addressed the Russian audience. Each channel’s subscriber cost was measured separately
A consistent content schedule. Brief daily lessons each taught one method. A Friday digest and Sunday live consultations continued the same approach after acquisition
Results
Meta generated 24,917 subscriptions at $0.81, and VK generated 3,430 at 73₽. That is 28,347 subscriptions across the two reported channels, presented as more than 28K in the case headline. The source reports a first-month subscriber loss of 12% under the revised content schedule
Subscriptions are an early funnel stage, not paid course sales. See online school lead costs for the different denominators used across education campaigns
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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