Reels for real estate brokers and agencies: inquiries in the DMs from short videos
We set up the broker's profile, film 15 reels in one shoot a month and post every day to Instagram, TikTok and YouTube Shorts. The best reels get paid promotion, and inquiries from DMs and WhatsApp go into the CRM and are tracked to the deal
Brokers, agencies and developers
A broker
Clients come from referrals and cold calls. You want inbound inquiries from people who already watch your videos and trust you before the first message
An agency with several brokers
Each broker gets their own account and positioning, while the launch, shooting schedule and work chat are shared. Inquiries and deals are visible per broker
A developer
A project profile and a face for the sales team: property walkthroughs, areas, payment plans and yield figures in carousels people save
You filmed yourselves and got no inquiries
Views come in, messages do not. In our plan every reel has one goal: reach a new audience or get an inquiry in the DMs
It will not fit if the broker is not ready to be on camera, or if you need ads for a specific property without a personal brand. Then see Meta Ads and advertising for developers and agencies
Profile setup, content and paid promotion
Scripts, filming, editing, covers and posting are done by our team. From the broker we need a positioning session at the start and one shoot a month
Profile setup
- Positioning: who the broker is, who they work for, why them
- Profile photo, name, one-line bio, contact button
- Highlights: projects, areas, reviews, about the broker
- Pinned posts and the first 9 publications
Content every day
- 15 reels: script, filming, editing, subtitles, covers
- Carousels every other day: figures, area comparisons, warm-up
- Posting to Instagram, TikTok and YouTube Shorts
- Auto-reply in the DMs to a code word
Ad creative for the ad account (static, motion, offer videos) is a separate job inside our Meta Ads work. Reels build the broker's account, which people come to without ads
The first cycle in 4 weeks
Week 1: positioning
A session with each broker: positioning, audience, content plan for the month
Week 2: profile and scripts
Profile, highlights, pinned posts. Scripts for 15 reels per broker
Week 3: shoot
One shoot per broker, 3-4 hours, with a camera operator, light and sound
Week 4: editing and posting
Editing, subtitles, English versions. A post every day: reel and carousel in turn
A month's rhythm for one broker
Reels bring a new audience, carousels collect saves and inquiries. The next month is built around the formats that brought more messages
How reels turn into inquiries and deals
- One goal per reel. Reach a new audience or get an inquiry. A reel built for inquiries ends with a code word in the comments, which triggers an instant auto-reply in the DMs
- Paid promotion of the best reels. Reels that collected messages without budget go into Meta Ads, aimed at buyers in the right market and language. The ad budget is separate
- Inquiries in the CRM. Messages from DMs and WhatsApp land in the CRM tagged with the broker and the reel, so you see which format brings buyers
- Reported to the deal. Once a month we reconcile inquiries and deals per broker and change the content plan toward what sells. How we tie inquiries to channels is on the end-to-end analytics page
What brokers and agencies get
Figures from live accounts of our production team's clients, checked on 21 September 2026. We do not publish names; accounts, screenshots and video testimonials are shown on a call. This is not a promise of the same result: every broker has a different market and base
views on a single reel
Luxury property broker, Dubai. Had filmed about 80 videos himself with no inquiries. In the first month, without ads: 1,500+ comments with the code word and 10,700 YouTube subscribers
prepayment from a TikTok client
English-speaking broker, Dubai. By the 28th reel: 700+ DMs and 100+ WhatsApp messages
$50K commission in the first month
Russian-speaking broker, Dubai, accounts from zero. 100+ inquiries in the first month; the 28th reel got 1.1M views
in the first month, 30 reels
Broker, Phuket. From 800 followers and no content to 3,800 followers and over 1M views
followers on an English account
Broker, Phuket, Instagram from zero in English: 5,000 followers in 2 months, 13,000 now
of views from non-followers
Agency and developer, 17,000 followers: the reels reach new people, not only the existing base
"One sale pays back almost everything that was spent on promotion"
Broker, Dubai (translated from Russian)
"I did nothing at all. I just came to the shoots twice"
Luxury property broker, Dubai (translated from Russian)
Our paid advertising results for agencies and developers are in the English case studies
Where we shoot
Dubai
Off-plan, investment, areas and payment plans. Accounts in English and Russian. How we run real estate ads in the UAE: Dubai page
Georgia
Batumi and Tbilisi: apartment yields, area comparisons, buying for relocation. Georgian real estate
Thailand
Phuket and Pattaya: villas, condos, rental income, leasehold and freehold. Thai real estate
Other markets
Bali, Turkey, Cyprus and other countries on request: we plan the shoot around your viewing schedule
How much real estate reels cost
From $3,800 a month per broker: 15 reels, carousels in between, one shoot and posting to three platforms, plus profile setup in the first month. For an agency with several brokers we quote a joint launch, and a bigger package costs less per reel. A model with a share of new deals is possible: the monthly price is lower, and the terms are fixed in the contract
Paid promotion of the reels is separate: the ad budget goes directly to the ad account, and our ad management fee starts at $750 a month. All fees are on the pricing page
Questions about real estate reels
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
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