Our fee starts at $900 a month
Two parts: our fee for the work, and the ad budget you pay directly to the platforms. Below are the floors, what is included week by week and how you accept the work
Minimum ad budgets
Real estate, Southeast Asia and Dubai
$2,000 a month for Southeast Asia and Dubai
Below that the algorithms do not collect enough data to optimize on qualified leads. Dubai and premium Phuket projects need a higher start
Meta Ads
$3,000 a month
On less, Meta does not collect enough data to optimize on qualified leads. A typical real estate project in Southeast Asia or Dubai runs at $5-20K a month
Google Ads and YouTube
$2,500 a month
A typical project in Dubai, B2B or expat services runs at $5-20K a month, including video production and landing pages per language
What is included, week by week
The example below is Meta Ads; Google Ads and other channels follow the same rhythm with their own set-up steps
- Week 0 Audit of the Business Manager, pixel and current campaigns. Media plan: language groups, locations, forecast for cost per lead and qualified leads
- Week 1 Pixel and Conversions API, qualification events. Quiz funnel or lead form with an anti-fraud filter. First creative batch for each audience
- Weeks 2-4 Training on qualified leads, cutting bots and non-target contacts. Offer tests per language group. Report on cost per lead and share of qualified leads
- Month 2+ Scaling without a rise in cost per qualified lead. Deals passed from the CRM to the ad account, look-alikes built from buyers. Retargeting and nurturing through content
How you accept the work
- KPIs for cost per qualified lead agreed before launch and written into the media plan
- Weekly report: spend, leads, qualified leads, cost per lead, deals from the CRM
- Read access to the ad account and analytics: numbers are checked, not retold
- Monthly invoice; international clients are invoiced in USD or EUR
What we need from you
- Access to the ad account, analytics and CRM (or we set up new ones)
- A person responsible for lead handling and weekly feedback on lead quality
- A landing page or a brief for one, materials for creatives
- 2-3 hours of calls in the first month: brief, media plan approval, review of the first leads
Related pages
Questions about pricing
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
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