For developers in Dubai, Phuket and Batumi and for clinics that treat patients from Russia and the CIS. Many Russian speakers read Telegram daily, but reaching them outside Russia takes the right ad account, the right targeting mode and ads that pass review. We set this up and count qualified leads in your CRM, not clicks
Telegram is where many Russian-speaking buyers read news, follow expat channels and talk to sellers. It makes sense as a channel when that is your buyer, and usually next to Meta Ads, not instead of it
Buyers from Russia, Kazakhstan and other CIS countries compare projects for months. Telegram keeps your project in front of them between viewings and calls. More on the Russian-speaking buyers page and the Dubai, Thailand and Georgia pages
Patients choosing treatment abroad read reviews and ask questions in Telegram before they fly. Ads that lead to a clear treatment page with prices and a consultation form fit this path. See medical travel
Visas and residence, rentals, schools, insurance in Dubai, Thailand, Georgia or Cyprus. People who have just relocated read local Russian-language channels
If your buyers speak English, Arabic or Polish, Telegram Ads gives little: in our property projects those groups come through Meta Ads and Google. If the ad budget is small, a reseller minimum top-up can eat most of it. We say so at the brief
This is the most common launch mistake: the account is open, the country can be selected in the form, and impressions do not go or go to the wrong people. We checked this on our own WEBNOSTRA campaign for Thailand in October 2026
Most rejected ads break one of a few rules from the official Telegram Ads guidelines. We write ads and landing pages with these in mind from the first draft
Ads may not highlight the viewer's ethnicity, religion, location or financial status, or ask personal questions. "For Russians in Dubai" or "Looking to invest your savings?" will not pass. The ad talks about the project, not about the reader
The destination must match the ad and may not automatically redirect to another page or domain. Pages built only to collect "call me back" contacts are not allowed either. We build a real project or treatment page with the form on it
Websites unavailable from the targeted locations, under construction or failing to load are rejected. We check the landing page from the country of the campaign before submitting
"Best developer" or "highest yield" without support is rejected, as are gimmicky capitals, symbols and heavy emoji. For a paid product the terms of purchase must be clear, so prices and payment plans are stated plainly
Leads from Telegram need a fast first reply like any other. At night and on weekends an AI assistant can take the first line: see AI automation and building your sales team
We do not yet have a published English case where Telegram Ads sold property or treatment to Russian speakers abroad, and we will not invent one. Two published cases show Telegram at work
A local Russian-speaking market rather than buyers abroad. Telegram Ads ran short texts in Minsk city and news channels to remind people who had been putting off a visit, while search ads caught people already choosing a clinic. The numbers belong to the two channels together.
Not Telegram Ads: Meta Ads brought buyers into the agency's Telegram channel, and a five-touch bot sequence over ten days turned subscribers into leads. It shows the role Telegram plays for property buyers: a place to warm up over months before a deal.
Two parts. Our fee starts at $750 a month; the exact figure depends on the number of countries, ads and landing pages and is fixed in the media plan. The ad budget is paid per thousand views and topped up through the reseller. Telegram publishes a price only for the self-serve account: a minimum CPM of 0.1 Toncoin, with links inside Telegram only (ads.telegram.org). Reseller accounts that can link to your website set their own minimum CPM, first top-up and fee by country, and Telegram has no public table for them, so we quote the current terms in your media plan rather than here. See pricing
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionA free review: which ad account fits your country, which channels and audiences your buyers read, and a media plan with current reseller terms. If Telegram is the wrong channel for you, we say so