WEBNOSTRA PERFORMANCE runs advertising for developers and agencies in Tbilisi and Batumi. Russian-speaking relocators, investors and English-speaking buyers decide on different triggers, so each group gets its own offer, campaign and landing page
A city for living and relocation: buyers move to live there or buy to let to expats. Content quality and a fast first call decide the deal
A resort market where buyers purchase to let to tourists through a management company. The ad has to explain the income model honestly, across the season
Brokers with many projects need quick qualification by purpose (live, let, invest) and budget, or the sales team drowns in raw leads
Relocators who rent for a year or two respond to moving in quickly, internet, neighbours and family infrastructure, not to yield
On Domex Group Russian speakers decided through the instalment plan, English speakers through guarantees and the safety of the transaction. Same properties, two offers
Buying property above the threshold set by Georgian law gives the right to a residence permit, a central argument for relocators. Details in our Russian-language article
Batumi has a clear summer season. Investment ads should show average yearly income from letting, not peak months
Prices have moved a lot since 2022 with the inflow of Russian-speaking buyers. Serious buyers respond to grounded numbers, not hype
Meta Ads is the main channel for Russian-speaking and English-speaking buyers, optimized on qualified leads from the CRM
For Russian-speaking investors searching for Georgian property from Russia: search and display retargeting
Google Ads on English queries for buyers already comparing Tbilisi and Batumi projects
Relocation channels reach Russian-speaking buyers who are still deciding. Russian-speaking buyers
A developer in Georgia advertising for the first time hired five traffic teams at once. After the first month the client kept only us: a qualified lead at $30 across both Russian and English audiences, against a $200,000 average property price.
Every figure comes from the published case study. See all case studies
Below that the algorithms do not collect enough data to optimize on qualified leads. Each extra buyer language group needs its own budget to train its campaign; premium and citizenship projects need a higher start
From $900 a month; the exact figure is fixed in the media plan, once language groups, landing pages and creative volume are clear. Ad budgets are paid directly to the platforms. Pricing
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
Ask your questionA free call with our real estate lead: your project, your buyer groups, the closest cases and a three-month media plan split by language