Dental clinic advertising reported in appointments and patients
We run advertising for dental clinics in Europe, the Gulf, Latin America, Kazakhstan, Belarus and Russia, including patients who travel for treatment. Campaigns optimize on booked appointments and patients, and visits are passed back from the clinic system to the ad platforms
Dental clinics in our case studies
Results apply to the period and conditions of each project. Figures come from the published case studies
Which channels work for a dental clinic
Meta Ads
Meta Ads creates demand by language group, with doctor videos and appointment forms trained on bookings from the CRM. Main channel for Kazakhstan, Europe, the Gulf and medical travel
Google Ads
Google Ads covers search on implants and orthodontics, and Performance Max for clinic networks with several branches
Yandex Direct and VK Ads
For clinics in Russia: search on treatments and districts, lead forms for first visits and children's dentistry
Medical travel
Patients who fly in for treatment need their own funnel. See medical travel
Cost per appointment and per patient, not per inquiry
A cheap dental inquiry often means someone checking prices. Before launch we agree three numbers: cost per appointment, inquiry to appointment rate and cost per patient who starts treatment. Visits and payments go back from the clinic system or CRM to the ad platforms, so the algorithms learn from patients. How this works is on the end-to-end analytics page
The other half of the result is the front desk: callback speed, scripts and appointment reminders are set up together with the advertising
Budget and pricing
Minimum ad budget: $2,000 a month for clinics outside Russia
Below that the algorithms do not collect enough data to optimize on booked appointments. Premium treatment such as implants and all-on needs a higher start, because cost per lead there is higher
Our fee
From $900 a month; the exact figure is fixed in the media plan. Ad budgets are paid directly to the platforms. Pricing
Questions about dental clinic advertising
Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours
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