An implant clinic: 180 inquiries at 1,700₽
A diagnostic-entry offer generated 180 inquiries at 1,700₽, with 22% converting to treatment and a 180K₽ average treatment value
Prospective patients compared clinics and clinicians over a long decision period. A price-only advertisement did not help them understand their own treatment plan
The client's free scan-and-treatment-plan offer became the entry point. Yandex Direct led to a page describing that initial diagnostic step. The clinic's payment, treatment and warranty terms were explained during the subsequent clinical consultation
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The task
The St Petersburg clinic offered high-value implant treatment. The published case gives a starting implant price of 100K₽, a 180K₽ average treatment value and a three- to six-month consideration cycle
The entry offer
The campaign promoted the client’s free scan and treatment plan, normally priced at 5,000₽. Prospective patients could first discuss their own circumstances with the clinic
After assessment, staff explained the client’s payment and warranty arrangements. The historical offer included interest-free instalments for up to 24 months, an eligible one-day treatment option and a stated 25-year warranty under its terms. These were the provider’s terms for suitable cases, not an outcome promised to every patient
Yandex Direct campaigns led to the diagnostic offer rather than a general price list
November 2023-February 2024 results
There were 180 inquiries at 1,700₽. The recorded inquiry-to-treatment conversion was 22%, with a 180K₽ average treatment value. These figures describe the commercial funnel and do not measure clinical effectiveness
See dental marketing and clinic lead costs
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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