Real estate · Northern Cyprus

Real estate advertising in Northern Cyprus with title and payment plan up front

WEBNOSTRA PERFORMANCE runs advertising for developers and agencies in Kyrenia, Famagusta and Iskele. Title type, the status of the territory and developer payment plans are answered in the ad and on the landing page, so leads arrive with the right expectations

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since 2018
team based on Phuket
from $900
a month, our fee
48h
to first impressions after media plan approval
Updated 11 October 2026 · Author:
Who we work with

Who comes to us from the Northern Cyprus market

Apartment complex developers

Complexes with pools, from studios to three bedrooms, where the developer payment plan is the main argument

Multi-developer agencies

A fast market: an investor looks at your project today and at a competitor tomorrow, so the speed of the first call decides

Premium villas

Smaller volume and a longer cycle, with more precise targeting and retargeting

Off-plan resellers

Companies buying at the foundation stage and reselling on completion advertise the idea of investing in the region rather than a specific unit

The market

What to settle before advertising Northern Cyprus property

  1. Three title types

    TRNC title, Turkish title and pre-1974 title differ in legal standing, and pre-1974 land is still disputed. State the title type in the ad to avoid false leads

  2. Status of the territory

    The Turkish Republic of Northern Cyprus is recognised only by Turkey. This affects taxation, resale and the future of the property, and serious buyers ask about it, so the landing page should answer

  3. Developer payment plans

    Long developer payment plans are the main argument. A monthly payment often works better in the headline than the full price

  4. Residence permit, not citizenship

    Property owners can apply for a TRNC residence permit. It is not a passport, and the ads should say so. Details in our Russian-language article

  5. Letting to tourists

    Many buyers purchase to let. Show average seasonal occupancy and how management works, not the best month

Channels

Which channels work for Northern Cyprus property

Meta Ads

Meta Ads is the main channel for Russian-speaking and English-speaking buyers, with a quiz that qualifies by budget, purpose and payment plan

Google Ads

Google Ads on Northern Cyprus property queries in English and Russian, plus retargeting for buyers already researching

Yandex Direct

For Russian-speaking buyers searching from Russia: search and display retargeting

Telegram

Investment and relocation channels for specific projects. Russian-speaking buyers

Case studies

Results from Northern Cyprus

We have no published case study for this market yet, so this page carries no result figures. The closest published cases are Domex Group in Georgia and our Phuket projects

Every figure comes from the published case study. See all case studies

Process

How a launch runs

  1. Brief and document check
    Property, ownership structure and permits, buyer groups, pricing and payment plans: this decides what the ads may promise
  2. Media plan per language group
    Separate budgets, offers and forecasts for each buyer group, with qualification criteria agreed before launch
  3. Landing pages and creative
    A landing page and creatives per language, with the main legal and payment questions answered on the page
  4. Launch
    First impressions within 48 hours of media plan approval, first inquiries on day 4-5
  5. Optimizing on qualified leads and deals
    Qualification and deal data from your CRM go back to the ad platforms. Weekly report: spend, leads, qualified leads, cost per qualified lead, deals
Budget

Budget and pricing

Minimum ad budget: $2,000 a month

Below that the algorithms do not collect enough data to optimize on qualified leads. Each extra buyer language group needs its own budget to train its campaign; premium and citizenship projects need a higher start

Our fee

From $900 a month; the exact figure is fixed in the media plan, once language groups, landing pages and creative volume are clear. Ad budgets are paid directly to the platforms. Pricing

FAQ

Questions about real estate advertising in Northern Cyprus

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
Do you have Northern Cyprus case studies?
Not published yet, so this page has no result figures. The closest published cases are Domex Group in Georgia and our Phuket projects
Should the ads mention the title type?
Yes. TRNC, Turkish and pre-1974 titles differ in legal standing, and stating the type up front filters out leads who would drop off at the legal consultation
Which channels work for Northern Cyprus property?
Meta Ads as the main channel, Google Ads for buyers already researching, Yandex Direct and Telegram for Russian-speaking buyers
How much does it cost?
Our fee starts at $900 a month. The minimum ad budget is $2,000 a month, paid directly to the ad platforms
Related

Related pages

Next step

Let us look at your Northern Cyprus project

A free call with our real estate lead: your project, your buyer groups, the closest cases and a three-month media plan split by language

  • Cases closest to your market and price segment
  • A media plan split by buyer language group
  • Free, no obligation
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