Service · Meta Ads

Meta Ads trained on qualified leads and closed deals

Facebook and Instagram advertising for property developers and agencies, clinics and e-commerce in international markets. Campaigns learn from the qualification and deal data in your CRM, and each vertical has its own team that knows its buyers and objections

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24
case studies in English with Meta Ads
1,721
qualified leads in nine months · IBG Property
48h
to first impressions after media plan approval
Updated 6 October 2026 · Author:
Who it suits

Who Meta Ads works for as the main channel

Meta Ads suits visual products and long decision cycles. Trained on the right conversion signal, the algorithm finds the people who reach a purchase. These are the verticals where we run it as the core channel

Real estate

Developers and agencies in Thailand, Dubai and Georgia selling to international buyers. Laguna on Phuket: more than 50 deals in ten months at under $1,500 per deal on properties from $500,000. More on the real estate page and the Thailand page

Healthcare and dental clinics

Clinics with a high treatment value and medical travel. Euro Dental in Los Cabos: 87 qualified leads at $20 from the US and Canada with a 45% qualification rate

E-commerce

Visual products and premium goods. Furniture rental in Dubai: 210 inquiries at $18.28 and a 35% conversion into subscription

When Meta should not be the main channel

Pure B2B with long tenders, categories that Meta's policies restrict, and audiences that are not on Facebook or Instagram. In those cases we say so before signing and suggest Google Ads as the base

Problems

What clients who already ran Meta Ads come to fix

  1. Optimizing on form fills

    Meta learns from the signal you send it. Send "filled in a form" and it finds people who like filling in forms. We send qualified leads and deals through offline conversions and the Conversions API

  2. Creative burns out and nothing replaces it

    When creatives are not refreshed, CTR falls and cost per lead rises. Our in-house team ships 8-15 new creatives a week for active campaigns

  3. One campaign and one landing page for every audience

    Different language groups buy for different reasons. On Domex Group Russian speakers responded to instalment plans and English speakers to transaction security, on the same properties

  4. No link to the CRM

    Without deals flowing back from the CRM there is no way to tell which campaigns bring money. We connect the CRM in every Meta Ads project

  5. Banned ad accounts

    We can run campaigns in our agency Business Manager, which has spend history and a set access structure, and keep a reserve Business Manager to relaunch within 24-48 hours

Approach

How we run Meta Ads

Unit economics first

Before launch we calculate what you can afford to pay for a lead, a qualified lead and a deal. Sometimes that shows Meta is the wrong channel, and we tell you

A team per vertical

The people running property campaigns are not the people running a clinic, because the offer, objections and qualified-lead definition differ in each

Conversions API and offline conversions

Server-side events and qualification data from the CRM go back to Meta, and rejected leads are excluded from targeting

A separate offer per language group

On IBG Property adding Arabic, Spanish and Polish opened markets at $4-8 per lead against $15-20 for Russian and Ukrainian

Weekly numbers and a call

A weekly report with spend, leads, qualified leads, cost per lead and deals, and a call with you and your sales team

KPIs in the contract

Targets are written into the contract. If we miss them, we keep working at no charge until we hit them

Stack

Formats, tracking and creative

Ad formats

  • Lead Ads (instant forms)
  • Conversion campaigns to a website
  • Reels ads
  • Catalog ads with a product feed
  • Messenger and WhatsApp ads

Tracking

  • Meta Pixel and Conversions API
  • Offline conversions from the CRM
  • Server-side GTM
  • Kommo, Bitrix24, HubSpot and other CRMs
  • UTM tagging and cohort reporting

Creative

  • Static and carousels for A/B tests
  • Motion video and vertical Reels
  • Drone footage of properties on Phuket
  • Scripted shoots with actors
  • Native copy per language group
Case studies

Three Meta Ads cases from three verticals

Every figure comes from the published case study

Real estate · Phuket

IBG Property - 1,721 qualified leads at $34 over nine months

One of the largest agencies in Thailand. We went from three ad languages to six, moved the Russian-language offer from mortgages to the investment case, and rewrote the qualified-lead rule: a genuine inquiry, a budget from $100K and readiness to place a deposit within three months. Cost per qualified lead fell by 30%.

$76Ktotal budget
1,721qualified leads
$34cost per qualified lead
16,370Telegram subscribers
Read the IBG Property case study →
Healthcare · Prague

Premium clinic in Prague - 9 contracts in 28 days

A premium dental clinic selling all-on implant treatment. Meta Ads and Google Ads together produced 9 signed contracts in 28 days at a $7,200 average contract value.

$8.5kad budget
1,420inquiries
$27cost per appointment
9all-on contracts
Read the Premium clinic in Prague case study →
E-commerce · United States

SamoilovART - Star Wars helmets for the US market

Premium Star Wars helmets at $320 for the American market, sold through a 30-day retargeting funnel. Revenue $15K and profit of $12K as reported by the client, from $2,150 of ad spend.

$2,150ad spend
47sales
$320average order value
$15Kgross revenue
Read the SamoilovART case study →

More Meta Ads cases: Good Karma Investment (6 deals in three months on $3,800), Andaman City (5 deals on $24,200), Dubai Real Estate (12 deals at a $450K average ticket). See all case studies

Process

From brief to optimizing on deals

  1. Ad account audit, 24 hours
    We break down what ran before by placement, offer and creative and show where the budget went
  2. Offer and qualification, 3-5 days
    We agree the qualified-lead rule, build offers per language group and prepare landing pages
  3. Setup and creative, 1-2 weeks
    Business Manager, Pixel and Conversions API, CRM connection, and the first batch of creatives for testing
  4. Launch
    First impressions within 48 hours of media plan approval, first inquiries on day 4-5, qualified leads from the second week
  5. Optimizing on qualified leads and deals
    From the second month campaigns optimize on the qualified-lead event from your CRM. Weekly creative refresh, rejected leads excluded, working combinations scaled
Budget

Budget and pricing

Minimum ad budget: $3,000 a month

On less, Meta does not collect enough data to optimize on qualified leads. A typical real estate project in Southeast Asia or Dubai runs at $5-20K a month

Our fee

From $900 a month; the exact figure is fixed after the media plan, once the number of landing pages, creatives and the KPI for cost per qualified lead are clear. Invoices for international clients are issued in USD or EUR

FAQ

Questions about Meta Ads

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
How much does Meta Ads management cost?
The minimum ad budget is $3,000 a month: on less, Meta's algorithm does not collect enough data to optimize on qualified leads. Our fee starts at $900 a month; the exact figure is fixed after the media plan, once the number of landing pages, creatives and the KPI for cost per qualified lead are clear
How soon will Meta Ads bring qualified leads?
First impressions within 48 hours of media plan approval, first inquiries on day 4-5, qualified leads from the second week. From the second month campaigns move to optimizing on the qualified-lead event passed from your CRM
Do you run ads in our ad account or yours?
Either, agreed at the start. Our agency Business Manager has spend history and a set access structure, so you skip verification and warm-up. Your own Business Manager keeps the pixel, audiences and history with you after the engagement ends
What happens if the ad account gets banned?
In our agency Business Manager bans are rare; if one happens there is a reserve Business Manager and campaigns relaunch within 24-48 hours. In your own account we handle the appeal and set up a reserve account in parallel. Audiences, pixel data and look-alikes are kept in reserve in both cases
Which industries do you run Meta Ads for?
Real estate in Southeast Asia, Dubai and Georgia, healthcare and dental clinics, and e-commerce. Published examples: IBG Property (1,721 qualified leads at $34), a premium clinic in Prague (9 contracts in 28 days on an $8.5k budget), SamoilovART ($15K in revenue from $2,150 of ad spend in the US). We do not take categories that Meta's policies prohibit outright, such as direct alcohol sales or high-risk financial products
How do you report on Meta Ads results?
A weekly report with the full funnel: spend, leads, qualified leads, cost per lead, deals from the CRM. A weekly call with you and your sales team to go through the numbers. All access stays with you after the engagement ends
Do you produce the creatives?
Yes, in-house: designer, motion designer, copywriter and videographer. We ship 8-15 new creatives a week for active campaigns. On Phuket the team films properties itself, including drone footage
Next step

Let us look at your Meta Ads

A free review of your ad accounts: where the budget goes, what the campaigns optimize on and what a three-month plan would look like for your offer

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
Get a Meta Ads media plan
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