Good Karma Investment - 6 deals in 3 months, built from zero

Where we started

Good Karma Investment Co is a Phuket real estate agency specialising in properties from $300,000. When the engagement began in November 2025 the client had no running campaigns, no CRM and no advertising assets. The sales team was two managers who physically could not process the inbound calls and messages arriving from other sources. The brief was to build systematic lead generation from nothing and carry it through to the first deals.

What we built in three months

Three languages from day one. Meta Ads ran in parallel against English, Russian and Polish audiences. Each localisation carried its own offer. English led on investment case, ROI and lifestyle. Russian led on the reliability of the transaction, legal transparency and rental yield. Polish addressed a new and growing buyer market in Southeast Asia, with emphasis tuned to how those buyers make decisions.

Creatives as the decisive factor. We shot video on unconventional scripts - against the uniform backdrop of Phuket property advertising, standing out visually and emotionally was the requirement. Alongside that we assembled static creatives for A/B testing across investment, lifestyle and specific-property angles, and put new property launches on a regular schedule so the audience would not burn out on the same assets.

Kommo CRM implementation. Every lead is now recorded and carries a status, and managers can see who needs contacting and when. We set up the return of offline conversions into Meta Ads so the algorithm learns to find the people who reach a transaction.

Scaling the sales team. As lead flow grew, two managers stopped coping. We helped the client expand the desk to four people. Inquiries started being handled faster and hot buyers stopped walking away.

From first reservation to sixth deal

We started in November 2025: first campaigns in three languages, Kommo connected, creatives built from nothing. The first reservation arrived two weeks in, before the algorithms had finished learning. December went to scaling - the sales desk grew from two to four and lead flow rose with it. By January 2026 six deals were closed, lead generation was running systematically, two more deals were at signature and qualified leads were in the pipeline.

Results over three months

• $3,800 spent on advertising
• 382 leads generated
• 152 qualified leads at $25 per qualification
• 6 deals closed at $633 per deal
• 1,100% ROI

What made the difference

Multiple languages from day one. Three markets in parallel, rather than English first and the rest later, gave Meta’s algorithm more data to optimize against and brought the system to stable performance faster.

Offline events from the CRM. This turned Meta Ads from a tool optimizing toward leads into one optimizing toward deals. Without the integration the algorithm would have kept finding people who fill in forms.

Working on the sales side too. Without growing the team from two to four, the lead flow would have hit the desk’s capacity and the ROI would have been lower. This is the standard failure at agencies: advertising produces leads and the team cannot process them. We worked both sides at once.