Larisa: 781 qualified property leads through VK Ads
An independent broker used VK Ads to reach Russian-speaking buyers of Southeast Asian property: 781 qualified leads at 3,200₽ from a 2.5M₽ budget
The broker needed a channel suited to Russian-speaking property buyers while larger agencies competed for attention on Meta. Reaching the right audience required more than copying a Meta campaign
VK Ads became the main acquisition channel. Creative addressed the audience's questions about the purchase process and Russian-language support. Native lead forms collected name, contact and budget, followed by qualification in a conversation with the manager
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
Larisa is an independent property broker working with Russian-speaking investors in Southeast Asia. The 2024 campaign tested VK as the primary route to the intended audience
What we did
A channel-specific campaign. Budget was focused on VK rather than treating it as a small extension of a Meta campaign. Creative was prepared for Russian-speaking buyers considering a property purchase abroad
Native lead forms. Three fields collected name, contact and budget without requiring a visit to another website
Clear support information. The campaign explained the client’s purchase process and Russian-language assistance. Payment arrangements were discussed for the particular transaction, rather than presented as universal advice
Qualification by conversation. The manager established the buyer’s circumstances and requirements after the inquiry, then selected relevant properties
Results
The published campaign spent 2.5M₽ and recorded 781 qualified leads at 3,200₽ each. The source compares this with higher Meta costs observed by the client. The comparison is historical and project-specific; the two platforms do not have a fixed market-wide cost ratio
See VK Ads and marketing to Russian-speaking property buyers
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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