Children's dentistry: 51% of inquiries became appointments
VK Ads and Yandex Direct generated 1,520 inquiries from a $3,800 budget. Of those inquiries, 51% became booked appointments at $4.9 per booking
The two clinics needed more predictable appointment schedules. Parents compared reviews and wanted to understand how their child would be received before booking
We replaced discount-led creative with the real clinic environment, child-friendly chairs and staff videos. The landing page explained the appointment process. VK introduced the clinic to local parent audiences, while Yandex Direct covered immediate requests for a children's dentist
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
The task
A network of two children’s dental clinics in St Petersburg wanted appointments filled one to two weeks ahead. Parents needed to understand the setting, staff and visit process before making a booking
What we changed
Creative based on the actual clinic. Photographs showed the child-friendly chairs and waiting area, while short staff videos explained how a visit was organised. The campaign no longer relied on a generic first-visit discount
An explanation before the call. A landing-page section described the appointment step by step and answered common questions for parents. It explained the provider’s process without promising a particular clinical outcome
Two acquisition roles. VK Ads introduced the clinics to local parent audiences and lookalikes. Yandex Direct captured immediate searches for a children’s dentist nearby
Four-month results
- $3,800 advertising budget
- 1,520 inquiries, approximately $2.5 each
- 51% of inquiries became booked appointments
- $4.9 per booked appointment
The source reports both branches being booked three weeks ahead. A booking is not the same as an attended appointment or completed treatment
For the funnel after the inquiry, see where clinics lose prospective patients, dental marketing and clinic lead costs
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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