Dental clinic network in Almaty - 184 implant deals, $330K+ in revenue

Four branches, one problem

A dental network in Almaty: 4 branches in different districts, with single-tooth implants and the all-on-4 protocol as core services. Chair occupancy at the start was around 55%. Competition in the city is high, and most clinics run the same mix of discounts and search ads

The key decision: each district sees its own branch

The whole case rests on one decision: traffic was segmented by branch with geotargeting by Almaty district, so each patient saw ads for the clinic nearest to home. That solved two things at once: patients travel a short distance, and we got honest analytics for each location

Practice showed how critical this is. When a person was booked into a branch far from home, the inquiry-to-booking rate halved. After retargeting by district it rose to 47%, and that drove most of the growth in sales

Channel roles

Meta Ads delivered reach and warm-up through video: the procedure, clinic interiors, named doctors, before-and-after photos, prices in tenge. Google Ads captured formed demand: implant prices in Almaty, all-on-4 in Almaty, implant surgeon

The second pillar was offline conversions. Real bookings and actual visits went back to the ad platforms, so the algorithms quickly learned to find audiences who reach the chair rather than cheap leads

What changed in 6 months

Chair occupancy across all 4 branches rose from 55% to 84%, with 47% of inquiries becoming bookings. These were the two numbers the client came for

The economics behind them: a $48K budget, 9,200 inquiries, bookings at $11, and 184 implant deals at an average ticket of $1,800-2,500. Revenue was over $330,000, a ROAS of about 6.9 (revenue to ad budget; we do not see the client’s profit, so we do not calculate ROI)