EstateBay - Archi Horizon, a working funnel in 5 days and $8.89 leads from Europe
An agency selling apartments in Archi Horizon to buyers from Europe. Three entry points in parallel, and in 5 days a quiz with budget questions won: 75 leads in 15 days, the best combination 45 leads at $8.89
EstateBay sells apartments in the Archi Horizon complex to Russian-speaking buyers from Europe. It needed to find out fast which entry point brings leads for a single project, and scale it
We launched three entry points at once at $10 a day: the project landing page, a standard quiz and a Marquiz quiz with questions on budget and timeline. The landing page and the standard quiz brought no leads in the first days, and Georgia as a location gave leads twice as expensive as Europe. We kept Marquiz on Europe, added video and interest targeting and moved the whole budget there
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
EstateBay, a real estate agency, sells apartments in the Archi Horizon complex to Russian-speaking buyers from Europe
Task
Find out fast which entry point brings leads for a single project, and scale it
What we did
| Period | What we did | Spend | Leads | Cost per lead |
|---|---|---|---|---|
| 25-30.09 | Three entry points at $10 a day: landing page, quiz, Marquiz. Europe and Georgia. Marquiz on Europe won | $132 | 14 | $9.43 |
| 01-04.10 | Video with interest targeting at $30 a day, 3x the starting budget | $333 | 41 | $8.12 |
| 05-09.10 | Second version of the quiz, kept the video setup | $256 | 20 | $12.80 |
| Total | $721 | 75 | $9.61 |
Result
- 75 leads in 15 days at $9.61
- Best combination: video with interest targeting, 45 leads at $8.89
- Qualified lead in the first week $44, 21% of leads qualified
- Daily budget up 3x, and the cost per lead stayed at $9-10
What worked
Three entry points in parallel instead of one. In 5 days you see what works
A quiz with questions on budget and timeline. Filters out casual visitors
Video for Europe. Cheaper than static and than Georgia as a location
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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