Apart-hotel in Gudauri - 8 units sold to investors in 2 months before the season
Apart-hotel units at a ski resort from $60K under management. Owner income in numbers and a calculator in the quiz: 210 qualified leads at $29 and 8 units sold in 8 weeks before the season opened
An apart-hotel at the Gudauri ski resort sells units from $60K under management, with the owner earning rental income. The units had to be sold to investors before the season started, within 2 months
We calculated the owner's income right in the ads: how many nights per season, at what rate, what is left after the management company. The quiz ended with a calculation for the person's budget. Videos from the slopes and the finished units, people looking for a holiday rather than a purchase excluded, and a countdown to the season at the end
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
An apart-hotel at the Gudauri ski resort. Units from $60K under management, with rental income going to the owner. The client’s name is under NDA
Task
Sell the units to investors before the ski season started, within 2 months
What we did
| Period | What we did | Spend | Leads | Cost per lead | Qualified | Deals |
|---|---|---|---|---|---|---|
| Week 1 | Launch: rental income against a bank deposit, three calculations for different budgets | $500 | 70 | $7.14 | 12 | 0 |
| Weeks 2-3 | Videos from the slopes and the finished units, an income calculator in the quiz | $1,000 | 170 | $5.88 | 36 | 1 |
| Weeks 4-6 | Optimization for qualified leads, excluded people looking for a holiday rather than a purchase | $2,000 | 330 | $6.06 | 74 | 3 |
| Weeks 7-8 | Countdown to the season, the last units at the launch price | $2,500 | 390 | $6.41 | 88 | 4 |
| Total | $6,000 | 960 | $6.25 | 210 | 8 |
Result
- 210 qualified leads at $29 in 8 weeks
- 8 units sold before the season opened
What worked
Owner income in numbers, not «profitable investment»
A calculator in the quiz. The person sees the numbers for their budget before the call
The season deadline in the creatives. The last units at the launch price before opening
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
We have sent a confirmation link. The subscription starts after you click it. No email? Look in Promotions or Spam
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical