T&T Development - investment shares in Georgia, 175 leads at $2.59 in two languages
Selling shares in an investment property under construction in Georgia. Two identical campaigns in Russian and English, a quiz on entry ticket and yield: 175 leads in 3 weeks at $2.59
T&T Development sells shares in an investment property under construction in Georgia: the investor buys not an apartment but a share in the project and earns income from its operation. The goal was to test demand in two languages on a minimal budget
We built two campaigns with the same structure, Russian and English, to compare the audiences fairly. The quiz takes the person through entry ticket, term and expected yield, so the manager gets a warm investor, not just a phone number
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
T&T Development sells shares in an investment property under construction in Georgia. The investor buys not an apartment but a share in the project and earns income from its operation
Task
Test whether there is demand for investing in Georgian real estate through shares, in two languages and on a minimal budget
What we did
| Period | What we did | Spend | Leads | Cost per lead |
|---|---|---|---|---|
| 19-22.09 | Launch of two campaigns: English a day earlier, Russian from 22.09 | $45 | 17 | $2.65 |
| 23-30.09 | Both campaigns on the quiz, budget split equally. Russian brought leads at $2.17, English at $2.49 | $195 | 87 | $2.24 |
| 01-09.10 | Kept the setup unchanged, $3.01 per lead | $214 | 71 | $3.01 |
| Total | $454 | 175 | $2.59 |
Qualified leads were not tagged in the report for this period, so the case shows leads only
Result
- 175 leads for investing in Georgia for $454, $2.59 on average
- Both audiences under $3: Russian $2.42, English $2.88
- CTR of the Russian quiz 5.7%
What worked
A quiz on entry ticket and yield. The person decides whether it is interesting before talking to a manager
The same structure in two languages. Audiences compared without distortion
An offer about income, not square meters
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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