A vending mini-franchise: 112 inquiries through VK Ads
An entry-level vending package generated 112 inquiries at 693₽, with 7% purchase conversion. The client reported 420% ROI without disclosing its calculation basis
The full 500K₽ franchise package did not match the budget and experience of the VK audience reached in the initial test
The client created a one-machine package from 150K₽ instead of the standard five- to seven-machine package. Its six-month payment arrangement and weekly mentor calls were explained as part of the offer, with training and support retained
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
This was a second funnel for the vending franchise whose Yandex Direct campaign is documented separately. The initial test of the same full package through VK produced a weaker purchase conversion
A package matched to the observed audience
The client introduced a one-machine package from 150K₽, retaining the contract, training and support included in the larger offer. A six-month payment arrangement allowed a smaller initial commitment
Weekly calls with an assigned mentor explained how operational support would work after purchase. The campaign presented the package and terms actually available from this client during February-October 2024
Results
VK Ads generated 112 inquiries at 693₽, with a recorded 7% purchase conversion. The client reported 420% ROI, but its calculation basis is undisclosed. This is not a forecast of a franchise buyer’s return
The two funnels demonstrate why the audience, product package and qualification should be evaluated together. See B2B and franchise marketing
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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