A vending franchise: 20 sales in one month through Yandex
Yandex Direct generated 322 inquiries at 1,200₽ and 20 franchise sales. Recorded first-sale revenue was 10M₽ during October 2023
Prospective franchisees distrusted generic income and payback promises. They wanted evidence that the operating model worked and an opportunity to speak with existing partners
With their permission, the landing page gave contacts for 50 current franchisees, location-specific revenue examples and videos of working machines. Prospects could visit an existing partner. The client's equipment-buyback terms were explained in the offer
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
The franchise sold an operating model for snack, coffee and drink vending machines. Prospective partners were sceptical of general promises about passive income and wanted a business they could examine
What we did
Access to existing partners. With permission, the landing page listed 50 franchisees with locations, contacts and location-specific monthly revenue examples
Working-site videos. Footage showed machines in actual shopping and business locations. Prospects could arrange a visit to an existing franchisee and discuss the work involved
Clear buyback conditions. The historical offer stated that the company would repurchase equipment at 70% of its initial price if the franchise did not work out in the first six months, under the client’s terms. This was a contractual offer, not a guaranteed investment return
October 2023 results
The campaign generated 322 inquiries at 1,200₽ and 20 sales, approximately 6.2% conversion. The source records 10M₽ in first-sale revenue and approximately 400K₽ of advertising spend, about 25x first-sale ROAS. Its higher figure including future royalties is a separate measure
See the VK mini-franchise campaign for the different package offered to another audience, and B2B marketing for the service
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
We have sent a confirmation link. The subscription starts after you click it. No email? Look in Promotions or Spam
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical