Aifluent: an AI marketing course sold through a prompt bot
A Telegram bot with 50 practical prompts brought 1,933 subscribers at 105₽ each and 191 course purchases at a cost per order of 1,063₽
Marketers were seeing competing AI courses every day and distrusted promises about learning ChatGPT. A generic webinar funnel offered little reason to try another course
We offered a Telegram bot with 50 tested prompts for headlines, content ideas, competitor research and objections. Subscribers used a practical tool before receiving an offer for the complete course. Seven days of examples connected the free tool to the paid programme
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
Aifluent teaches marketers how to use AI in everyday work. During the March-April 2024 launch, competing courses made broad promises about ChatGPT. The audience needed a reason to trust the product before committing to a course
What we built
A bot as a product sample. Subscribers selected a task and received a ready-to-use prompt. The 50 prompts covered headlines, content planning, competitor analysis and objections. Each had been tested before being included
Search campaigns for concrete tasks. Yandex Direct targeted problems such as writing a headline with ChatGPT or researching competitors. These requests identified marketers with an immediate use for the tool
Seven days of examples. The bot delivered one prompt and a worked example each day. The course offer followed after subscribers had used the free tool. The paid programme explained how to create prompts for a specific business
Results
The funnel brought 1,933 subscribers at 105₽ each. There were 191 course purchases at 1,063₽ per purchase, approximately 10% of subscribers. These are purchases of this programme during the stated campaign, rather than a benchmark for the AI education market
For other education funnels, see online school marketing and our online school lead-cost guide
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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