Marketing for sanatoriums, wellness stays and booking agencies
The guest needs to compare a programme, accommodation, duration and booking terms. A property and an intermediary have different offers: the agency must explain the selection and support it provides, while the provider supplies the relevant clinical information
Programme information with clear responsibility
Pages describe the services actually offered by the provider and the steps required before booking. A questionnaire can gather preferences for an adviser, but it cannot diagnose the guest or establish whether treatment is suitable. Medical claims and suitability remain with appropriately qualified professionals
Show the stay before the reservation
Room and property media, the included services, arrival arrangements and booking terms help the guest make a practical comparison. Search campaigns continue the specific programme question. A generic resort catalogue often leaves that work to the guest
Keep historical results and stages distinct
The KMV booking service reports reservations, while the separate KMV agency reports inquiries. The Pirogov example is explicitly a September 2021-January 2022 campaign and does not describe present operating conditions. None of the advertising figures establish a clinical outcome
Cases with their original results
Sanatorium booking service
Kislovodsk and the Caucasian Mineral Waters region, Russia · 2023 - 2024
5,926reservations at a 33% booking conversionA booking service recorded 5,926 reservations at 1,123₽ each and a 33% inquiry-to-booking conversion over the stated two-year campaign
Read the case →KMV travel agency
Caucasian Mineral Waters region, Russia · February 2025 - ongoing
520%ROI reported by the client; calculation basis undisclosedA travel agency generated 1,038 sanatorium inquiries at 492₽ from 510,820₽ of advertising spend. Its website inquiry conversion reached 7.2%
Read the case →Pirogov Clinical Sanatorium
Odesa, Ukraine · September 2021 - January 2022
1,241inquiries during the 2021-early 2022 campaignThe historical Google Ads campaign generated 1,241 inquiries at 325 UAH from a 403K UAH budget, with 16% conversion to a paid service
Read the case →Questions and answers
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