KMV booking service: 5,926 sanatorium reservations
A booking service recorded 5,926 reservations at 1,123₽ each and a 33% inquiry-to-booking conversion over the stated two-year campaign
A booking intermediary competed with sanatorium websites and large travel platforms. A generic regional catalogue gave customers little help comparing programmes and accommodation
Landing pages grouped the partner properties by programme needs and travel requirements. Room tours showed accommodation before booking. A short questionnaire gathered the guest's stated needs, length of stay, budget and accommodation preferences, helping an adviser narrow the options
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
The service aggregated partner sanatoriums in Kislovodsk, Pyatigorsk, Essentuki and Zheleznovodsk. It competed with direct property websites and large booking platforms. The campaign covered 2023-2024
How the funnel worked
Pages by programme needs. Separate search campaigns and landing pages explained the programmes available from the relevant partner properties. The objective was to help a guest compare options rather than browse an undifferentiated catalogue
Room and property tours. Video and 360-degree room tours showed accommodation conditions. The source reports higher booking conversion among viewers of those tours
An adviser questionnaire. Five to seven questions covered the guest’s stated programme needs, duration, budget and accommodation preferences. The resulting shortlist contained three or four properties. This supported the booking discussion and did not replace clinical assessment
Repeat bookings. The client’s loyalty offer included a 5% repeat-booking discount and a 10% referral discount. The source records 30% repeat bookings within 12 months
Results
The stated two-year campaign generated 5,926 reservations at 1,123₽ each, with approximately 6.6M₽ of ad spend and a 33% inquiry-to-booking conversion. Partner occupancy rising from 60% to 95% is reported in the source; it is a property-level result and should not be interpreted as an advertising-only causal estimate
This is a different project from the KMV travel agency. See sanatorium marketing for the commercial funnel
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
We have sent a confirmation link. The subscription starts after you click it. No email? Look in Promotions or Spam
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical