KMV travel agency: 1,038 inquiries at 492₽
A travel agency generated 1,038 sanatorium inquiries at 492₽ from 510,820₽ of advertising spend. Its website inquiry conversion reached 7.2%
Many agencies and sanatoriums advertised to the same audience. A traveller could book directly, so the agency needed to demonstrate the practical value of its selection service
A questionnaire replaced the general catalogue, helping an adviser select partner properties against the guest's stated programme and travel needs. Yandex Direct campaigns covered specific requests, CRM purchases were returned as offline conversions, and remarketing followed up relevant shortlists
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
The client’s task
The agency sells stays at sanatoriums in the Caucasian Mineral Waters region. The published average package price is 85,000₽. Customers can also book directly with properties, so the campaign needed to explain the agency’s selection and support service
This is separate from the KMV booking-service case, which measures reservations rather than this agency’s inquiry funnel
What we changed
A guided shortlist. A questionnaire collected the guest’s stated needs and travel preferences. An adviser used that information to narrow the property and programme options; the process did not replace medical advice
Specific search requests. Campaigns were grouped by the programme the traveller was considering, continuing that discussion on the landing page
Purchase feedback. CRM purchases were returned to Yandex Direct as offline conversions so that bidding could use later commercial outcomes
Relevant remarketing. Follow-up advertising used the shortlist the traveller had already considered
Published results since February 2025
The source records 510,820₽ of ad spend and 1,038 inquiries at 492₽. Website inquiry conversion reached 7.2%, 2.5 times the earlier level. The average package price was 85,000₽. The client reports 520% ROI but does not disclose the calculation basis, so the figure cannot be independently recalculated
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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