Motorium - a boat sold in the first month at a $300,000 average ticket
A premium boat seller on Phuket advertised only in Thai and did not reach its real audience, expats. We relaunched in Russian and English: a boat sold in the first month, 248 purchase leads, and rentals working from day one
The client had ads, but an in-house employee ran them only in Thai. The audience for premium boats on Phuket is expats and foreign buyers, and Thai-language ads did not reach them. Boat rental was not advertised at all. There was no CRM: we offered to implement one, the client declined, so lead handling had to be controlled in other ways
We launched boat sales ads in Russian and English, adding nearby regions to Thailand. Before launch we analysed competitors' landing pages, offers and ads and found that nobody in the market had a clear offer. We built creatives that carry the proposition both emotionally and informatively, with dedicated landing pages for the campaigns. Boat rental ads launched in parallel
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Starting point
Motorium sells premium yachts and boats on Phuket at an average ticket of $300,000. Buyers are expats and foreigners: an affluent but narrow audience that Thai-language ads could not reach. The second line is boat rental, with a short cycle and fast money, close in mechanics to our tourism projects
Preparation and launch
Competitor analysis before launch. We reviewed competitors’ landing pages, offers and ads, recorded the market’s weak spots and built the positioning on them
Creatives and landing pages from scratch. Creatives that present the offer emotionally and informatively, with separate landing pages for the campaigns
Launch in Russian and English. Boat sales ads across Thailand and nearby regions in the languages of the real audience, plus rental campaigns that worked from day one
Sales control without a CRM. Since the client declined a CRM, we regularly audited conversations with customers, went through mistakes on calls and showed how to handle inquiries properly. There were telling cases, such as a lead complaining in the chat that nobody was answering
Three months
February 2026 covered the competitor analysis, creatives, landing pages and the launch in Russian and English: rentals brought bookings from the first day, and a boat sale closed in the first month. March went into handling quality and campaign optimization. The project ended in April 2026 with 248 purchase leads on a $3,000 budget and a closed sale
Results
- $3,000 ad budget spent
- 248 leads for boat purchases
- 1 boat sale in the first month
- Rentals booked from the first day
- $300,000 average ticket for sales
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical