Zapiski ob Azii - 11,400 leads for Phuket tourism in a year
A Phuket tour company that had never advertised. Over 8 months we spent $40,000, brought 9,151 leads with 35% qualifying and added 1,500 Telegram channel subscribers at $1 each
Before us the client had no advertising at all: no targeting, no systematic traffic, no numbers to start from. The sales team worked well and handled inquiries quickly. There was no leak in the funnel because there was no funnel: the business lived without a managed flow of customers
We launched Meta Ads in three languages: Russian, English and French. We tested many creatives for different types of excursions and tracked which ones brought more leads and qualified leads, using both live footage and motion creatives. Alongside direct lead generation we drove traffic to the client's Telegram channel, which became a base for repeat sales
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Niche and task
Zapiski ob Azii is a Phuket tour company: land and sea excursions to the islands, yacht, boat and catamaran rental. A short deal cycle and a modest ticket mean the economics work only with a large volume of cheap leads and a high share of qualified ones
How we built the traffic
Launch in three languages. Russian, English and French audiences. Phuket’s tourist flow is multilingual, and each segment got ads in its own language
A creative pipeline by excursion type. We tested excursion types and formats, live footage and motion design, tracked leads and qualification for each combination, scaled the working ones and switched off the weak ones
Competitor analysis. We reviewed competitors’ ads, identified their strengths and worked those techniques into our creatives and offers
A Telegram channel as a second loop. Alongside lead generation we brought 1,500 subscribers to the client’s Telegram channel at $1 each. The figure already accounts for churn: we count the remaining live base, not gross subscriptions
Key points
October 2025. Project start. Sales and bookings on the first day of advertising
December 2025. Scaling: testing combinations by language and excursion type and growing the budget, up to $9,000 a month at the peak
Ongoing. Regular tests of new creatives
Numbers for the period
For the year (October 2025 - 10 October 2026): $46,800 in ad spend and 11,400 leads
First 8 months (October 2025 - May 2026):
- $40,000 spent over 8 months
- 9,151 leads
- 35% of leads qualified (about 3,200 qualified leads)
- ≈$4.4 per lead
- ≈$12.5 per qualified lead
- 1,500 Telegram subscribers at $1 each, net of churn
- First sales on the first day of advertising
- Peak budget $9,000 a month
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical