Phuket excursions - 2,761 leads at $4.19
The end of the season and remaining excursion slots to sell fast. 2,761 leads at $4.19, ad spend paid back in 3 days
Hundreds of competitors fight for tourists' attention on Phuket. With the season ending, the client needed to sell the remaining excursion slots before the tourists left
We ran retargeting to people who had already looked for activities on Phuket, a warm audience with intent. Creatives showed real remaining places and price changes: «3 places left for tomorrow», «Price goes up at midnight». The videos were drone footage of the routes and tourists' reactions
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Situation
A Phuket excursion company came to us at the end of the high season with a clear task: sell the remaining excursion slots while tourists were still on the island. Competition is intense, with hundreds of companies offering similar routes in the same area
What we did over four months
Retargeting hot demand. Most impressions went to people who had already searched for activities and excursions on Phuket: an audience with intent and limited time to decide
Real remaining places and deadlines in the creatives. Ads showed the actual number of places left on the nearest dates and when the price would change. The scarcity worked because it was real: slots were running out with the season
Drone video. Creatives were built from aerial views of the routes and tourists’ reactions on the excursions, a format that explains the product in seconds and stands apart from competitors’ static photos
Upsell at booking. A photographer, transfer and drinks were offered with the excursion. The average ticket grew from $80 to $120
Numbers for October 2025 - January 2026
- $11,563 ad budget
- 2,761 leads at $4.19
- 21.8% visitor-to-lead rate
- ad spend paid back in 3 days
What remained after the season
The base of warm leads collected over these months keeps working: the next season starts with retargeting it instead of cold traffic. For a seasonal business that is the asset that outlives the season
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical