Bali Bikes - selling out the bike stock in a month
Rainy season and 10 bikes to sell fast. A deadline-driven campaign with creatives of tourists riding in the rain: 10 out of 10 sold in a month
Rainy season on Bali means fewer tourists and falling demand for bike rentals and purchases. The client had 10 bikes in stock that needed to sell quickly, or they would sit idle through the low season with a risk of markdown
We built a one-month campaign around a real deadline. Creatives with real buyers riding in the rain broke the stereotype that you cannot ride in the wet season. The message changed every week: «Last chance before the end of November», «3 bikes left», «Price goes up 20% tomorrow». Each message raised the sense of a missed opportunity
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
A local bike seller on Bali with 10 units in stock during the off season: idle, taking up space and losing value. The standard «choose, compare, buy» funnel did not fit; the campaign needed a hard urgency trigger
What we did
A deadline as the mechanic. Every creative was tied to a specific date, the end of November: after that the bikes would go to resellers in bulk at a 25% lower price. A real deadline, not a fake one
Content against the seasonal stereotype. We shot videos of real customers riding in the rain, in raincoats on wet roads and having fun, to close the «you cannot ride in the rainy season» objection
Rising tension week by week. Week 1: «Selling 10 bikes before the end of the month». Week 2: «6 left». Week 3: «3 bikes, price up 20% next week». Week 4: «Last day». Each message worked on people who had already seen the ad and were putting off the decision
What worked
A $3.88 cost per lead in the low season on Bali’s narrow audience came from low CPMs (competitors had left) and a concrete offer with a deadline. 10 sales from 142 leads is a 7% conversion. The client repeats the same launch for the next batch of bikes
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical