ToyTrick: 6,927 orders for a family clothing brand
The children's clothing brand recorded 6,927 orders and 20.8M₽ revenue over the published period, with 310% ROAS and a 3,004₽ average order
Mass-market marketplaces offered low prices and convenient delivery. The family brand needed a reason for buyers to choose its own store beyond a price comparison
Campaigns featured original prints, the family behind the brand and sizing made for the child. Yandex Direct captured search demand, while VK and Meta showed the clothes and brand story. New collections, remarketing and customer messages supported repeat purchases
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
The task
ToyTrick is a family children’s clothing brand with original prints. As buyers increasingly used marketplaces, the own-store campaign needed to explain the product and service advantages that mattered to this audience
What we did
Original products and a recognisable story. Advertising showed the prints, the family behind the brand and individual sizing. It gave customers a reason to choose the brand itself
Three channels with separate roles. Yandex Direct captured existing search demand. VK Ads and Meta Ads used the visual product range, fittings and family story. Budgets were reviewed against actual order costs
Repeat purchases. New sizes and collections gave previous customers reasons to return. Remarketing and messages continued that relationship
Published results
The 2020-2023 case records 6,927 orders, 20.8M₽ revenue, 310% ROAS and a 3,004₽ average order. The source reports 40% repeat purchases. ROAS measures revenue relative to advertising spend and does not disclose profit
See marketplace traffic versus an own store and e-commerce marketing
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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