A niche e-commerce launch: 892 orders in six months
A new product business tested Yandex Direct, VK Ads and Meta Ads, generating 892 orders at 504₽ from a 450K₽ six-month advertising budget
The business launched without brand recognition, organic traffic or a remarketing audience. It needed evidence of demand and purchase economics before expanding inventory and spend
We tested search demand through Yandex Direct, visual offers and audiences through VK, and adjacent-category lookalikes through Meta. Weekly reviews covered lead cost, purchases and repeat orders. Weak combinations were stopped and budgets moved toward products and channels that produced customers
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Starting position
The startup had a finished niche product and limited stock, but no established brand or customer base. The first task was to test demand and unit economics before scaling
Testing process
Three channels with different jobs. Yandex Direct tested explicit product searches. VK Ads tested visual creative and audience groups. Meta Ads tested lookalikes based on adjacent product categories
Weekly decisions. Reviews considered acquisition cost, purchase conversion and repeat orders. Weak combinations were stopped after seven to ten days, and budget was reallocated
Several product versions. Four or five packaging and positioning variants were tested. By week eight, one variant’s conversion was twice that of the others and became the scaling focus
Results
The published six-month campaign spent 450K₽ and generated 892 orders at 504₽ each. The source reports an 18% margin after advertising. The resulting product-and-channel evidence supported the client’s next funding and expansion decisions
These are the results of this launch, not a fixed timeline for establishing demand for another product. See e-commerce marketing and international online-store advertising
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
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Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
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