Real estate

Real estate marketing in Business Bay for developers and brokers

We plan Business Bay advertising around the actual property and the buyer’s intended use. The service covers developers and agencies with apartments and central-city investment property. The media plan separates audience languages, creative, pages and the sales handover

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Updated 23 October 2026 · Author:

The property and the offer

Give the buyer a view of the particular project and unit rather than only the district’s proximity to Downtown. Ready apartments and new launches need separate pages and evidence

Buyer groups and qualification

The creative can introduce the property, while the landing page explains the actual terms and next step. Separate languages and buyer uses, and prepare a prompt reply before increasing campaign spend

Channels and sales feedback

Meta Ads can introduce the offer and support remarketing; Google Ads can capture relevant searches where the setup fits. Russian-speaking audiences may need a separate route. The plan follows the audience and platform availability, then uses agreed qualification and deal feedback from the CRM. Dubai-wide campaign results below are labelled as such. We do not assign all inquiries and deals of a multi-area broker to Business Bay

Published evidence

Cases with their original results

Dubai-wide campaign results below are labelled as such. We do not assign all inquiries and deals of a multi-area broker to Business Bay

Dubai Real Estate

Dubai, UAE · Multi-month campaign

$5.4Min deal volume over the campaign

234 leads at $78 and 12 apartment deals at a $450K average ticket. The real work was defusing the fear of investing in the UAE under sanctions and payment restrictions

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Developer in JVC and Dubai South

Dubai, UAE · 6 months

468qualified buyers from the UK and Europe at $90

A mid-market developer sold only through brokers. In 6 months: 2,310 leads at $18, 468 qualified leads at $90 and 14 unit bookings on a $42,000 budget

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Independent broker in Dubai

Dubai, UAE · 4 months

$78per qualified UAE resident who currently rents

Ready studios and 1BR from AED 650K for expats who rent. Rent versus monthly payment and «keys now»: 180 qualified leads at $78 and 9 deals in 4 months

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FAQ

Questions and answers

Short answers about budgets, timelines, reporting and how we work. If your question is not here, write to us: we reply within 1-2 hours during working hours

Ask your question
Do you use the same campaign for every language?
No. Each buyer language group needs suitable creative, a landing page and a response process. Campaigns and qualification are reviewed separately before results are combined
Can another project use the lead cost from a case as its forecast?
A published case is evidence from a particular offer, audience, channel and period. We use the closest relevant cases to build a media plan, then test the new project. The case figure is not a promised market average
Next step

Discuss your project

Tell us about the offer, audience and current funnel. We will review the relevant evidence and scope the next step

  • Ad account audit within 24 hours
  • Unit economics modeled against your offer
  • Cases from your own vertical
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