Developer in JVC and Dubai South - 468 qualified buyers from the UK and Europe
A mid-market developer sold only through brokers. In 6 months: 2,310 leads at $18, 468 qualified leads at $90 and 14 unit bookings on a $42,000 budget
Sales went only through brokers at a 5-8% commission, and the developer had no buyer flow of its own. Two off-plan buildings in JVC and Dubai South, studios and 1-2BR from AED 1.1M, handover in 2027-2028
A quiz with the price in pounds and the monthly payment, separate campaigns for the UK, Europe and UAE expats. Bookings and qualified leads from the CRM go back to Meta, so the algorithm learns from people who book
We will review your situation on numbers: current campaigns, cost-per-lead forecast, launch plan
Context
A mid-market developer with two off-plan buildings in JVC and Dubai South. Studios and 1-2BR from AED 1.1M, handover in 2027-2028. The client’s name is under NDA; we show the ad account and the CRM on a call
Task
Sales went only through brokers at a 5-8% commission. The developer had no buyer flow of its own
What we did
| Period | What we did | Spend | Leads | Qualified | Bookings |
|---|---|---|---|---|---|
| Weeks 1-2 | Three country groups, six angles, lead form and quiz side by side | $2,800 | 112 | 18 | 0 |
| Weeks 3-4 | Switched off three weak angles, price in pounds in the first frame, the quiz became the only entry point | $3,200 | 158 | 30 | 0 |
| Month 2 | Bookings and qualified leads from the CRM sent to Meta, lookalikes of people who booked | $6,000 | 330 | 62 | 2 |
| Months 3-4 | Budget moved to the UK and UAE expats, weekly online showroom tours | $14,000 | 790 | 165 | 6 |
| Months 5-6 | Construction site videos and reviews from the first buyers | $16,000 | 920 | 193 | 6 |
Result
- 2,310 leads at $18
- 468 qualified leads at $90: from $156 in the first two weeks to $83 by month six
- 14 unit bookings
- $3,000 in ads per booking against a 5-8% broker commission
What worked
The price in the buyer’s currency. Pounds for the UK, euros for Europe. The buyer sees straight away whether the unit fits
A quiz instead of a lead form. The lead costs more and the qualified lead costs less: questions on budget and timing filter out casual clicks before they reach sales
CRM bookings as the training event for Meta. The algorithm looks for people like those who booked, not like those who simply left a phone number
See also
Story of the week, number of the week, one campaign setup taken apart and what to do before the season. Dubai, Phuket, Georgia
We have sent a confirmation link. The subscription starts after you click it. No email? Look in Promotions or Spam
Facing something similar?
We will review your situation, show the closest cases from your vertical and give you a cost-per-lead forecast with a launch plan. Free, no strings attached
- Ad account audit within 24 hours
- Unit economics modeled against your offer
- Cases from your own vertical